Introductory Topics in Psychology - Social Influence Flashcards Preview

AQA A Level Psychology > Introductory Topics in Psychology - Social Influence > Flashcards

Flashcards in Introductory Topics in Psychology - Social Influence Deck (7)
Loading flashcards...
1

What is Conformity?

When the behaviour of an individual or small group is influenced by a larger or dominant group

2

What are the 3 types of Conformity?

1. Internalization
2. Compliance
3. Identification

3

What is Internalization?

Going along with the majority and believing in their views. This type of influence is called Informational Social Influence

4

What is Compliance?

Going along with the majority even if you don't believe in their views. This type of influence is called Normative Social Influence

5

What is Identification?

Conforming to what's expected of you to fulfil a social role

6

What did Sherif (1935) test?

The effects of Informational Social Influence

7

Describe Sherif's Conformity and the Autokinetic Effect Experiment

Method:
1. Lab experiment with a repeated measures design
2. Sherif used the autokinetic effect
3. Pps were falsely told that the experimenter would move the light
4. They had to estimate how far it had moved
5. In the 1st phase, individuals made repeated estimates
6. In the 2nd phase, they were put into groups of 3, where they made their estimates with the others present
7. In the 3rd phase, they were then retested individually

Results:
1. When they were alone, pps developed their own stable estimates (personal norms), which varied widely between pps
2. Once the pps were in a group, results tended to converge and become more alike
3. When the pps were retested again individually, their estimates were more like the groups estimates than their original guesses

Conclusion:
1. Pps were influenced by the estimates of other people, and a group norm developed
2. Estimates converged because pps used information from others to help them - they were affected by informational social influence

Evaluation:
1. Lab Experiment
- Strict control of variables
-
2. Repeated Measures Design
- pp variables that could have affected the results were kept constant