Key terms and conventions Flashcards
(13 cards)
1
Q
AIDA
A
- Awareness, Interest, Desire, Action
2
Q
Proxemics
A
- how physical space and spatial relationships are used to communicate meaning and create impact in visual storytelling
3
Q
Mise-en-scene
A
- everything which is contained in the shot - setting/placement
4
Q
Narrative
A
- way a story or information is structured and presented to an audience
5
Q
Brand Values
A
- core beliefs and principles that a company stands for
6
Q
Slogans
A
- memorable phrases in advertising, often linked to products and repeated across various media
7
Q
Hyper masculinity
A
- exaggerated portrayal of traditional masculine ideals
8
Q
Scopophobia
A
- fear of being watched or stared at
9
Q
Cultural Imperialism
A
- dominance of one culture, often western
10
Q
Polysemy
A
- ability of a text, image or symbol to have multiple, sometimes contradictory meanings
- shaped by the audiences individual interpretations and cultural contexts
11
Q
Intersexual references
A
12
Q
Strapline
A
- usually placed either above or below the main headline and provides more information or anchors the meaning of the central image
13
Q
Hegemony
A
