Media Language Flashcards
(7 cards)
1
Q
Male is centrally placed
A
- dominance, power, ‘idolised’ superior, desirable
2
Q
females
A
- proxemics intimate, facing ‘upward’ in adultation, like a king, inferior position
3
Q
female costumes
A
- accentuate the female flesh and slim forms
4
Q
more focus on female then product
A
- implying they’re the ‘prize’ for a man looking good
5
Q
weapon
A
- indicates western power, phallic symbolism to establish male power
6
Q
props - vines and plants
A
- set the scene
- jungle savagery tamed by westerners
7
Q
brand name - ‘Score’
A
- flag-like logo
- indicates they’re winners - the women are ‘goal’ and the hair cream is the key to success score also has supporting connotations
