Target audience

Question 1

What generation and culture is the target audience?

Answer 1

• 1960’s generation
• American

Question 2

What gender, age and sexuality is the target audience?

Answer 2

• Primarily male
• 18-35 years old
• Heterosexual

Question 3

What consumers

Answer 3

• values on wealth and ownership of goods

Question 4

what aspires

Answer 4

• focus on appearance and brands, status and wealth