Messages and Values

Question 1

What does the Copy States “made by men” indicate

Answer 1

• superior male intelligence and cleverness
• fear of being ‘feminised’ in any way is revoked

Question 2

What is masculinity “accepted as normal” to be

Answer 2

• physically and mentally superior/advanced
• dominant in rule and position

Question 3

What does the strap line “Get What You’ve Always Wanted” indicate

Answer 3

• aspirations for power and attention can be achieved through this product