Flashcards in Know The User Deck (22)
What is the importance of User Analysis?
*what you need to know about the users
What are the benefits of User Analysis?
* Reduce development and maintenance costs
* Increase sales
Describe 2 different learning styles of users.
What are different tool preferences that users prefer?
* drop-down menus
What are physical differences of users?
*Age (use larger fonts for old people)
*Sex ( target group based on gender. ie: lipstick for women)
*Vision limitations ( color blindness)
*Small children( don't have fine-muscle control: Big buttons)
Describe user cultural differences.
*Education ( reading level)
*Profession (specialized vocabularies)
* Corporate style: what are you trying to convey to whom?
Why is a knowledge of job important to a website?
*used on the job/recreation
*site fitting in with other activities in the office
*doing same job or not all day
* the purpose for personal use
Name the 4 levels of application familiarity.
What is a Primary user?
*the person who actively uses the site ( ie: Help desk staff)
What is a Secondary user?
*the person being served by a primary user (ie: airline passenger)
What is the best way to get information about users?
What is the purpose of Task Analysis?
*What task users perform
*Why they perform
*How they perform
What are Goals?
*what people want to accomplish and form the motivation for visiting a website
What is Task?
*the mechanisms people use to accomplish goals
What are Actions?
*subcomponents of tasks
* also known as steps
Techniques for observing and listening to users
*Talk right after
*Cueing recall with videotape
What are the down falls of a Focus group?
*Requires a skilled and experienced leader
*1 or 2 people may dominate the conversation
*Some people may get into side conversations
What are the down falls of a mailed survey?
*Very difficult to write good questions
*Choice of mail list can bias results
*A return rate of 1-2% is typical
*People might report what they think they do and not what they actually do
What is considered for Environment analysis?
* studying where people use your interface (outside, sunlight, noisy factory, etc.)
What are ways to recruit users for testing?
*test with employees or customers
*notice for professor to announce to students
*provide incentives ( coffee mugs, T-shirts, or money)
What are Performance measures?
*are directly observable by watching a user complete a task and encompass such considerations as "time to complete a task" and "number of errors"