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Flashcards in Know The User Deck (22)
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What is the importance of User Analysis?

*what you need to know about the users

1

What are the benefits of User Analysis?

* Reduce development and maintenance costs
*Keep customers
* Increase sales

2

Describe 2 different learning styles of users.

*Do-then-read
*Read-then-do

3

What are different tool preferences that users prefer?

* drop-down menus
*mouse/keyboard
*frames/popup windows/search

4

What are physical differences of users?

*Age (use larger fonts for old people)
*Sex ( target group based on gender. ie: lipstick for women)
*Vision limitations ( color blindness)
*Small children( don't have fine-muscle control: Big buttons)

5

Describe user cultural differences.

*Education ( reading level)
*Profession (specialized vocabularies)
* Corporate style: what are you trying to convey to whom?

6

Why is a knowledge of job important to a website?

*used on the job/recreation
*specialized vocabulary
*site fitting in with other activities in the office
*doing same job or not all day
* the purpose for personal use

7

Name the 4 levels of application familiarity.

*Novice
*Advanced beginner
*Competent performer
*Expert

8

What is a Primary user?

*the person who actively uses the site ( ie: Help desk staff)

9

What is a Secondary user?

*the person being served by a primary user (ie: airline passenger)

10

What is the best way to get information about users?

*Not managers
*Not developers
*Users themselves

11

What is the purpose of Task Analysis?

*What task users perform
*Why they perform
*How they perform

12

What are Goals?

*what people want to accomplish and form the motivation for visiting a website

13

What is Task?

*the mechanisms people use to accomplish goals

14

What are Actions?

*subcomponents of tasks
* also known as steps

15

Techniques for observing and listening to users

*Think aloud
*Talk right after
*Role playing
*Cueing recall with videotape
*Focus groups
*Mailed surveys

16

What are the down falls of a Focus group?

*Requires a skilled and experienced leader
*1 or 2 people may dominate the conversation
*Some people may get into side conversations

17

What are the down falls of a mailed survey?

*Very difficult to write good questions
*Choice of mail list can bias results
*A return rate of 1-2% is typical
*People might report what they think they do and not what they actually do

18

What is considered for Environment analysis?

* studying where people use your interface (outside, sunlight, noisy factory, etc.)

19

What are ways to recruit users for testing?

*test with employees or customers
*temp agencies
*notice for professor to announce to students
*provide incentives ( coffee mugs, T-shirts, or money)

20

What are Performance measures?

*are directly observable by watching a user complete a task and encompass such considerations as "time to complete a task" and "number of errors"

21

Describe Preference measures

*give an indication of a user's opinion about the interface and are not directly observable
*first impression
*long-term satisfaction
*perceived ease of use