L3 Flashcards

1
Q

Structured interview

A
  • participants asked same questions same order
  • provides quantitative data
  • usually closed questions
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2
Q

Structured interview evaluation

A

(+) misunderstood questions can be clarified so questions can be restructured
(+) quick and less time consuming due to closed questions
(-) interviewer external bias so interviewer may affect respondents answers
(-) lack qualitative and in depth data so answers lack meaning and depth

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3
Q

Unstructured interview

A
  • informal in depth conversation
  • questions are not pre planned and provide qualitative data
  • usually consist of open questions
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4
Q

Unstructured interview evaluation

A

(+) useful for sensitive and controversial topics
(+) allows in depth response and ability to develop answers
(-) risk of social desirability bias meaning less accurate and valid results
(-) interviewers need to be well trained to conduct this interview and gain relevant data
(-) time consuming and expensive

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5
Q

Semi- structured interview

A

(+) comparable reliable data and mix of open and closed questions
(+) interviewer and participant on task avoiding distractions
(+) participants can clarify elaborate and rephrase answers
(-) low validity
(-) social desirability bias

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6
Q

Closed questions

A

Participants answers yes/no ( quantitative)

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7
Q

Open questions

A

Allow participant to answer in their own words
(Qualitative)

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8
Q

Design of questionnaires

A
  1. Type of data- open/closed qualitative/quantitative
  2. Ambiguity- avoid unclear questions
  3. Double barrelled questions- people may answer differently to each part so don’t use them
  4. Leading qs- lead participants to certain answers
  5. Complexity- use clears English and avoid jargon
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9
Q

Questionnaire evaluation

A

(+) quick easy cheap
(+) easy to replicate and reliable
(-) questions may be ambiguous and questions misunderstood
(-) low response rate and many questionnaires may be left unanswered

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