L3 Attitudes and Attitude Change Flashcards
(12 cards)
what is an attitude
a general feeling or evaluation (+ve or -ve) about some person, object or issue
three component model (what do attitude consist of)
affective (feelings)
cognitive (beliefs)
behavioural
4 functions of attitudes
knowledge
utilitarian (achieving end goal)
ego defensive
value expressiveness
where do attitudes come from
mere exposure effect
classical conditioning
instrumental conditioning
self perception theory
what is mere exposure effect
repeated exposure to an object results in greater attraction to that object
what is classical conditioning
repeated association
instrumental conditioning
behaviour followed by +ve / -ve consequences is more likely to be repeated/not
self perception theory
infer attitude from own behaviour
theory of planned behaviour (TPB)
decisions are made as a result of rational thought processes
factors that impact how well attitudes predict behaviour
strength of attitude
direct experience
how it is measured
what is cognitive dissonance
psychological tension produced by having two simultaneous opposing cognitions
how to change attitude (cognitive dissonance)
reduce importance of a cognition
add a new cognition
change behaviour
