L5 Social Influence - Obedience and Conformity Flashcards
(16 cards)
social influence
(Hogg and Vaughan 2014)
process whereby attitudes and behaviour are influenced by the real or implied presence of other people
social norms
(Hogg and Vaughan 2014)
attitudinal and behavioural uniformities that define group memberships and differentiate between groups
social norms
(Cialdini and Trost, 1998)
Rules and standard that are understood by members of a group that guide/constrain social behaviour without the force of laws.
these norms emerge out of interactions with others; they may/may not be stated explicitly and sanctions for deviating come from social networks not legal system
norm development
(sherif 1936)
social norms emerge in order to guide behaviour under conditions of uncertainty
autokinetic effect
optical issulsion where light spot In the dark appears to be moving
conformity
change in behaviour and attitudes due to group pressure
Informational Influence
true cognitive change, accepting information from another as evidence about reality
Normative influence
people conform to the positive expectations of others to gain social approval or avoid social disapproval
minority influence Moscovici (hogg and Vaughan 2014)
social influence processes whereby numerical or power minority change the attitudes of the majority
majority influence
produces public compliance via social comparison
minority influence
produces indirect, private change in opinion
obedience
following the demands of someone who is higher in the social hierarchy than oneself
agentic state
mentally absolve of own responsibility and transfer responsibility to person giving order
milgrams obedience study
confederate had to perform a memory test and would get shocked by participant for mistakes
volts had to increase with each mistake
ethical issues with milligrams studies
is research important
is the participant free to terminate? (encouraged to carry on)
does participant freely consent? (fully informed vs deception)
factors influencing obedience
gradual change and commitment
immediacy of victim
immediacy of authority figure
legitimacy of authority figure