L3. THE FIRM AND ITS ENVIRONMENR Flashcards
(52 cards)
MAJOR PROBLEMS FACED BY BUSINESS
- uncertainty
- globalization
- innovation
- government policy
- technology
- diversity
- complexity
- information overload
the environment of the firm
external environment
internal environment
consists of elements that have a direct impact on the business operations
internal envi
Consists of factors that have indirect but significant influence on the operations of the business
external envi
2 types of external envi
microenvi
macroenvi
also known as the operating environment
microenvironment
also known as the general envi
macroenvironment
what comprises microenvi
customers
suppliers
regulatory agencies
competitors
what comprises macroenvi
economic
political
social
legal
technical
Is the actual monitoring and evaluation of information from the external and internal environment of a business organization
environmental scanning
3 modes of environmental scanning
- ad hoc envi scanning
- regular scanning
- continuous scanning
is not often done and is usually applicable only during a crisis situation
ad hoc envi scanning
envi scanning that is usually done at least once a year or at regular intervals
regular scanning
envi scanning that refers to the continuous collection of data on a board range of envi factors
continuous scannign
Is a technique that identifies the STRENGTHS and WEAKNESS of a company, as well as OPPRTUNITIES and THREATS if faces.
SWOT analysis
pestel stands for
political
economical
social
technological
ecological
legal
Is a method used in analyzing the POLITICAL, ECONOMIC, SOCIAL, and TECHNOLOGICAL forces affecting the company.
pest analysis
phases of economic development
mercantilism
industrial revolution
fordism
post-fordism
globalization
time period of mercantilism
1500-1780
time period of industrial revolution
1780-1880
time period of fordism
1880-1970
time period of post-fordism
1970-2010
time period of globalization
2010-present
resources with economic value that are owned and controlled by the business owners
assets