l5. understanding the dynamics of competitive rivalry and strategic reponse Flashcards

(28 cards)

1
Q

ongoing actions and reactions between competing firms as they strive to gain an advantage

A

competitive rivalry

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2
Q

forms of rivalry

A
  1. price wars
  2. advertising battles
  3. product innovations
  4. service improvements
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3
Q

key characteristics of competitive rivalry

A
  1. interdependence
  2. repetition
  3. escalation
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4
Q

Each firm’s success is influenced by competitors’ moves

A

interdependence

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5
Q

Competitive actions often lead to countermoves, creating cycles.

A

repetition

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6
Q

Rivalry can intensify over time, especially in mature markets

A

escalation

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7
Q

Refers to the pattern and sequence of actions and reactions among firms engaged in competition.

A

competitive dynamics

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8
Q

3 key aspects of competitive dynamics

A
  1. action
  2. response
  3. performance outcomes
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9
Q

move by a firm to improve its competitive position

A

action

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10
Q

counter-move by a rival to defend or regain position

A

response

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11
Q

result of these competitive interactions in terms of market share, profitability etc

A

performance outcomes

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12
Q

globalization’s impact

A
  1. increases the number of competitors
  2. brings new competitive threats from foreign firms
  3. encourages innovation and efficiency
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13
Q

global competitive strategies

A
  1. standardization vs. adaptation
  2. strategic alliances and mergers
  3. entry into emerging markets
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14
Q

porter’s five forces

A
  1. Rivalry Among Existing Competitors
  2. Threat of New Entrants
  3. Bargaining Power of Suppliers
  4. Bargaining Power of Buyers
  5. Threat of Substitute Product
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15
Q

Long-term, resource-intensive actions that reshape a firm’s competitive
position

A

strategic response

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16
Q

examples of strategic response

A
  1. product development
  2. mergers and acquisitions
  3. global expansion
17
Q

factors influencing strategic response

A
  1. resource availability
  2. market position
  3. competitive advantage
18
Q

Short-term, low-resource actions aimed at quick wins

A

tactical response

19
Q

examples of tactical response

A
  1. discount promotions
  2. public relations campaigns
  3. temporary service upgrades
20
Q

Firms heavily reliant on one market are more likely to attack competitors
to maintain dominance.

A

market dependence

21
Q

factors that influence the likelihood of a rival’s attack

A

market dependence
resource similarity
first-mover advantage
organizational motivation and capability

22
Q

Firms with similar resources are more likely to target each other

A

resource similarity

23
Q

Rivals may attack to neutralize or overtake a market pioneer

A

first-mover advantage

24
Q

Willingness and ability to initiate an attack

A

organizational motivation and capability

25
key factors in a rival's decision to respond
awareness motivation capability
26
Does the firm know it’s being challenged?
awareness
27
Is the firm willing to respond?
motivation
28
Does it have the resources and flexibility to respond?
capability