l5. understanding the dynamics of competitive rivalry and strategic reponse Flashcards
(28 cards)
ongoing actions and reactions between competing firms as they strive to gain an advantage
competitive rivalry
forms of rivalry
- price wars
- advertising battles
- product innovations
- service improvements
key characteristics of competitive rivalry
- interdependence
- repetition
- escalation
Each firm’s success is influenced by competitors’ moves
interdependence
Competitive actions often lead to countermoves, creating cycles.
repetition
Rivalry can intensify over time, especially in mature markets
escalation
Refers to the pattern and sequence of actions and reactions among firms engaged in competition.
competitive dynamics
3 key aspects of competitive dynamics
- action
- response
- performance outcomes
move by a firm to improve its competitive position
action
counter-move by a rival to defend or regain position
response
result of these competitive interactions in terms of market share, profitability etc
performance outcomes
globalization’s impact
- increases the number of competitors
- brings new competitive threats from foreign firms
- encourages innovation and efficiency
global competitive strategies
- standardization vs. adaptation
- strategic alliances and mergers
- entry into emerging markets
porter’s five forces
- Rivalry Among Existing Competitors
- Threat of New Entrants
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitute Product
Long-term, resource-intensive actions that reshape a firm’s competitive
position
strategic response
examples of strategic response
- product development
- mergers and acquisitions
- global expansion
factors influencing strategic response
- resource availability
- market position
- competitive advantage
Short-term, low-resource actions aimed at quick wins
tactical response
examples of tactical response
- discount promotions
- public relations campaigns
- temporary service upgrades
Firms heavily reliant on one market are more likely to attack competitors
to maintain dominance.
market dependence
factors that influence the likelihood of a rival’s attack
market dependence
resource similarity
first-mover advantage
organizational motivation and capability
Firms with similar resources are more likely to target each other
resource similarity
Rivals may attack to neutralize or overtake a market pioneer
first-mover advantage
Willingness and ability to initiate an attack
organizational motivation and capability