lesson 1. strategic management process, strategic planningn Flashcards
(27 cards)
art & science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives
strategic management
plan of actions designed to achieve a particular goal
strategy
strategos means
art of the general or general’s view
5P’s for strategy
plan, ploy, pattern, position, and perspective
types of strategy
- international/regional
- national
- industry/sectoral
- organisation/company/corporate
- business/service
- functional
strat which involves the cooperation of multiple nations usually within a particular continent or region
international/regional
the main strats of a particular nation
national
strat which is focused on a particular industry or sector in a particular nation
industry/sectoral
strat which guides the particular organization to achieve its goals
organization/company/corporate
certain orgs are involve in more than one business or services.
business/service
specific strat for each function that exists in the business or service of a particular organization
functional
stages of strategic management
- formulating
- implementation
- evaluation
developing a vision and mission
statement, identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long-term
objectives, generating alternative strategies, and choosing strategies to pursue
formulating
establish annual objectives, devise
policies, motivate employees, and allocate resources so formulated strategies can be executed.
implementation
final stage, includes 3 fundamental
activities
EVALUATION
3 fundamental activities in evaluation stage
- reviewing external and internal factors as bases for current strats
- measuring performance
- taking corrective actions
organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy
strategic planning
systematic process that involves defining
an organization’s long-term vision, setting
specific goals and objectives, and developing strategies to achieve them.
strategic planning
key elements of strategic planning
vision and mission
goals and objectives
environmental analysis
strategy formulation
implementation
evaluation and control
defines the organization’s purpose and long-term aspirations
vision and mission
specific, measurable targets aligned with the vision
goals and objectives
Assessing internal strengths and weaknesses, as well as external opportunities and threats (SWOT Analysis).
environmental analysis
Developing a strategic approach to achieve objectives
strategy formulation
Allocating resources and executing the strategies.
implementation