lecture 1

Question 1

what is digital media

Answer 1

digital media uses binary code (0&1) to store and process info, making it easy to manipulate

Question 2

what is analog media

Answer 2

analog media relies on continuous signals, which can lose quality when copied

Question 3

what are the key features of digital media

Answer 3

1. high precision (binary code allow error correction)
2. interactivity: user engagement n feedback (traditional media made use of passive consumer, digital media encourage active participation)
3. global networks (constant real-time connectivity enabled by communication technologies)
4. blending of content (mixing text, video,audio and interactive features all in one)

Question 4

what is the impact of technological advancements

Answer 4

1. instant communication (internet allows ppl to connect and interact in real time)
   exp: messaging apps, email
2. everyone can create content (internet gives everyone power to create and share content without approval from traditional media companies)
   exp: tiktok and yt, blogs
3. virtual and augmented reality (Vr let u feel inside the game, used in education.)
   (Ar creates into real world like pokemon go)
4. smarter media AI (ai learns from data to personalize what u see and how u interact with them)
   exp: netflix suggest shows based on what u watch. spotify recommend songs u enjoy