lecture 5 Flashcards
(19 cards)
how are digital technologies reshaping traditional media
digital media are changing how media is created, shared, and consumed.
with the internet, smartphones and social media, traditional media (tv,radio,newspaper) are transitioing to digital focused models
what are the key technologies transforming the media industry
- internet and mobile connectivity
- social media platforms
- streaming services and OTT platforms
- data analytics & AI
elaborate on internet and mobile connectivity
smartphones and tablets enable on-the-go media consumption
exp: CNN real-time news app
what is the impact of internet and mobile connectivity
developments of apps and responsive sites
elaborate on social media platforms
tools like fb and X allow media to distribute content and engage audience
exp: the new york times shares news via X
impact of social media platforms
global reach and interaction
what is streaming services and ott platforms
on demand viewing (netflix) shifts focus from scheduled programming
impact of streaming service and ott platforms
HBO created streaming service like HBO Max to compete
what is data analytics and ai
personalized content recoomendation using viewer data
impact of data analytics and ai
netflix tailor content suggestion
what is the importance of adaptation
traditional outlets must adapt to digital or risk being outdated
what is the shift to digital platforms
decline in print media and the rise of digital subscription
why decline in print media
global trend - readers prefer digital immediacy and accesibility, leaving to declining print circulation
example of the rise of digital subscriptions
the new york times
the guardian
malaysia’s the star
what is multimedia integration in news reporting
using videos, infographics and podcast to improve storytelling and appeals to different audience interest
examples of multimedia use
videos (bbc news, astro awani)
interactive infographics (the new york times, malaysiakini)
podcast (the guardian)
what are the key developments in OTT streaming
streaming replace cable
personalization and recommendation
key aspects of digital radio
accessibility (breaks geographical limit)
customization (tailor content based on listener)
challenges in digital media
- Ensuring accurate news despite fast publishing.
- Balancing paywalls to earn money and keep readers.
- Adjusting TV ads as traditional revenue drops.
