lecture 7 Flashcards
(9 cards)
what is content creation?
the process of making digital content for platforms (webs and social media)
what does content creation involves?
- brainstorming ideas
- creating content
- editing
- publishing
- promoting
why is content creation important
- keep ppl interested
- builds brand loyalty (high quality content helps ppl trust and stick with a brand)
- persuade ppl to buy
how to manage digital content
CMS (CONTENT MANAGEMENT SYSTEMS)
social media management
what is CMS
software that lets u create, edit and manage content easily, without coding
what is social media management
tools to handle multiple social accounts in one place
what are the strategies for sharing content
social media
email marketing
what is SEO
search engine optimization
-increase free website traffic by making ur content searchable
what is SEM
SEARCH ENGINE MAKETING
-paid strategies like ads to boost visibility fast