lecture 7 Flashcards
(9 cards)
1
Q
what is content creation?
A
the process of making digital content for platforms (webs and social media)
2
Q
what does content creation involves?
A
- brainstorming ideas
- creating content
- editing
- publishing
- promoting
3
Q
why is content creation important
A
- keep ppl interested
- builds brand loyalty (high quality content helps ppl trust and stick with a brand)
- persuade ppl to buy
4
Q
how to manage digital content
A
CMS (CONTENT MANAGEMENT SYSTEMS)
social media management
5
Q
what is CMS
A
software that lets u create, edit and manage content easily, without coding
6
Q
what is social media management
A
tools to handle multiple social accounts in one place
7
Q
what are the strategies for sharing content
A
social media
email marketing
8
Q
what is SEO
A
search engine optimization
-increase free website traffic by making ur content searchable
9
Q
what is SEM
A
SEARCH ENGINE MAKETING
-paid strategies like ads to boost visibility fast
