{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

lecture 7 Flashcards

(9 cards)

1
Q

what is content creation?

A

the process of making digital content for platforms (webs and social media)

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2
Q

what does content creation involves?

A
  1. brainstorming ideas
  2. creating content
  3. editing
  4. publishing
  5. promoting
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3
Q

why is content creation important

A
  1. keep ppl interested
  2. builds brand loyalty (high quality content helps ppl trust and stick with a brand)
  3. persuade ppl to buy
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4
Q

how to manage digital content

A

CMS (CONTENT MANAGEMENT SYSTEMS)
social media management

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5
Q

what is CMS

A

software that lets u create, edit and manage content easily, without coding

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6
Q

what is social media management

A

tools to handle multiple social accounts in one place

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7
Q

what are the strategies for sharing content

A

social media
email marketing

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8
Q

what is SEO

A

search engine optimization
-increase free website traffic by making ur content searchable

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9
Q

what is SEM

A

SEARCH ENGINE MAKETING
-paid strategies like ads to boost visibility fast

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