lecture 4 Flashcards
(17 cards)
what is social media ecosytsem
network of platforms, users, content, and interactions that work together online
key components of the social media ecosystem
content (text, pic, vid)
platforms (social media apps and webs)
users (content creators, consumers, influencers)
technologies (algorithms and analytics tools)
what is interconnectedness
platforms interact with and influence one another
what is the fucntionality of facebook
news feed (personalized content based on user activity)
group (spaces for shared interests)
pages (Official profiles for usiness/public figures)
ads
facebook content strategy
focused on personalized advertising
instagram functionality
stories (24 hours)
reels (short vid)
IGTV(long vid)
posts (permanent content)
instagram content strategy
combines user generated content and influencer collaboration
what is twitter functionality
(trends and topics)
tweets (brief updates)
hashtags- trends and topics
retweets (share content from others)
threads (linked series for longer narratives)
user engaement for twitter
real time interaction thru likes, replies, retweets
content strategy for twitter
focus on timely updates and direct engagement
tiktok functionality
video creation tool (filters, effects, music)
FYP (personalized feed)
creative features (duet and stitch for collab)
user engagement for tiktok
short vid to drive high user interactions
viral trends and challenge
content strategy for tiktok
trend and topics
strategies for engagement
- content creation
- cross platform strategies
- analytics and adaptation
content creation have 2 strategies
platform specific strategies (ins focus on visual, twitter focus on real time updates)
audience preference (younger audience like short and entertaining content, pro value educational posts like LINKEDIN)
cross platform strategies
consistency (maintain the same brand style on every platform)
strategic content distribution (post content that fits each platform strategic)
analytics and adaptations
monitoring (check KPI)
adapting (change content based on what works best)
