Lecture 1

Question 1

Strategic Communication 2007

Answer 1

The purposeful use of communication by an organization to fulfill its mission

Question 2

Strategic Communication 2018

Answer 2

-substantial for survical and succes
-Purposeful use of comm.
-> to engage in conversations of strategic significance to its goals

Question 3

PR

Answer 3

-Common term
-Historical
-External communication
-Negative reputation

Question 4

Strategic Communication

Answer 4

-Rebrand of PR
-Focus on strategy
-Blurred line between internal and external communication