Lecture 7

Question 1

Jacobs and Liebrecht researched

Answer 1

how issue communication strategies affect:
-Corporate reputation
-Corporate legitimacy

Question 2

Corporate reputation

Answer 2

General evaluation of the organization

Question 3

Corporate legitimacy

Answer 3

Whether the organization algins with stakeholders norms and values

Question 4

Results from the focus group

Answer 4

Pre-problem stage is crucial for raising awareness

Bridging: preferred strategy
-> engaging actively and preferable directly

Reputation and LTO are important but not central to all strategies

Question 5

Results from the experiment

Answer 5

Acommodative and adaptive strategies improve reputation and legitimacy (vs. no response)

Timing matters
Acommodative in pre-problem reduces skepticism while active will raise skepticism (ONLY IN SUSTAINABILITY MATTERS)