Lecture 2

Question 1

Ethics may concern:

Answer 1

-Policies
-Doings
-Behaviour
-Aims
-> Communication about these!

Question 2

Ethics definition

Answer 2

Moral principles that govern an actors behaviour

Question 3

Ethics function

Answer 3

Moral rules to help structure society

Question 4

Ethics consequences

Answer 4

Reputational, legal, social or economic damage

Question 5

Three ethical guidelines

Answer 5

1. Utilitarian
2. Deontological
3. Virtue

Question 6

Utilitarian guideline

Answer 6

Values
Consequences
Greatest good for greatest amount of people

Question 7

Deontological guideline

Answer 7

Absolutism/kantianism
Non-consequential
Goodness of the intention/deed
Categorical Imperative

Question 8

Virtue guideline

Answer 8

No principle or guideline
Individual moral
Agent-based
Practical wisdom

Question 9

How to handle different ethical approaches

Answer 9

1. Define issue
2. Identify stakeholders
3. Define and evaluate options
4. Make and justify decisions

Question 10

Issue definition

Answer 10

An issue can be defined as a public concert about the organizations decisions and operations that may or may not also involve a point of conflict in opinions and judgements regarding those decisions and operations

-Public conern
-Organisations decisions and operations
-can involve a point of conflict in opinions and judgements

Question 11

Issue management

Answer 11

Strategic process that helps organizations detect and respond to emerging trends or changes in the sociopolitical environment

Question 12

The issue life cycle stages

Answer 12

1. Potential stage
   -> triggering event
2. Emerging stage
3. Current stage
   -> Social media
4. Crisis stage
   -> Unconditional acceptance
   -> Frequent media coverage
5. Dormant stage

Question 13

Issue monitoring

Answer 13

-Scanning news and social media
-Emerging issues
-> Chances/risks

Question 14

Issue management communication strategies

Answer 14

1. Buffering
2. Bridging
3. Advocacy
4. Thought Leadership

Question 15

Buffering

Answer 15

Trying to keep claims from stakeholders from interfering with the organisatins operations

Question 16

Bridging

Answer 16

The organisation reactively seeks to adapt organisational activities so that they conform to external expectations

Question 17

Advocacy

Answer 17

Attempt to change stakeholder expectations and public opinions on an issue through campaigns and lobbying

Question 18

Thought Leadership

Answer 18

Organisatin identifies emerging issues and proactively attempts to steer the issue debate in an beneficial direction, before the issue becomes current

Question 19

Issue arena: 4 aspects of communication

Answer 19

1. The actors
2. Places of interaction
3. Issue-related aspects
4. Course of the debate