Lecture 12 Flashcards
(6 cards)
1
Q
LL Bean Boots (1912 Background)
A
- Developed by Leon Leonwood Bean 1912
- His first product
- Leather uppers and rubber lowers made the boots lightweight and water proof
- Excellent repair and lifetime warranty
2
Q
LL Bean Boots (Design Category)
A
- Invention inside paradigm, an essential improvement
3
Q
LL Bean Boots (Driving Force)
A
- There was a need for outdoor boots
- Created jobs
4
Q
LL Bean Boots (Manufacturing)
A
- Leather boots and their manufactures were common at the time
5
Q
LL Bean Boots (Expertise)
A
- Hired a cobbler
- He was an avid outdoors man, knew the potential of the market
6
Q
Canadian Footwear Decision
A
- Teva Sandals
- Keen amphibious sandals
- Hiking Boots
- Bean Boots
