Lecture 18: The Priming Process

Question 1

What stuff will be covered in this section?

Answer 1

• Activations of stereotypes and implications
• The dual process model of priming process
• Our implicit association test (IAT): Theory and Instrument

Question 2

Review: The Associative Network

Answer 2

• Node= concepts
• Path= relationship
• (semantic association or structural congruity)
• Priming: Activation
  
  • Accessibility
  • Utilization
  • Strengthened Association

Question 3

A dual process model

Answer 3

Question 4

Monotonic

Answer 4

Question 5

Non-monotonic

Answer 5

Question 6

Curbing: critical procesing

Answer 6

• Reduced effect via negation
• Biased info –> No! No! –> Biased info

Question 7

Questions about IAT

Answer 7

• Anthony Greenwald, “ Has better predictive validity than self-report measures involving interracial & intergroup behaviors
• Different take by Oswald: “Poor predictors of human behavior.”