Lecture 4: Demographics, Psychographics, and Self

Question 1

The relevance of demographics impact the size and growth of markets and influence individual decision making.

Answer 1

True

Question 2

Women and men look at different functions when looking for apartments.

Answer 2

True

Question 3

Gender differences in consumption decrease with income and education.

Answer 3

True

Question 4

Men tend to buy healthier food than women.

Answer 4

False

Question 5

Men’s clothing entails a wider range of styles than women’s.

Answer 5

False

Question 6

Consumption needs largely depend on age.

Answer 6

True

Question 7

Nostalgia influences consumers and their purchasing decisions.

Answer 7

True

Question 8

Chronological age is the individuals perception of how old they feel.

Answer 8

False

Question 9

Chronological age is the number of years a person has lived.

Answer 9

True

Question 10

Cognitive age is an individual’s perception of how old they are/feel.

Answer 10

True

Question 11

Cognitive age is a better predictor of purchase decisions than chronological age.

Answer 11

True

Question 12

Chronological age is a better predictor of purchase decisions than cognitive age.

Answer 12

False

Question 13

Race refers to the distinction among humans based on their genes.

Answer 13

True

Question 14

Race refers to the distinction among people based on their national or cultural heritage.

Answer 14

False

Question 15

Ethnicity refers to the distinction among humans based on their genes.

Answer 15

False

Question 16

Ethnicity refers to the distinction among people based on their national or cultural heritage.

Answer 16

True

Question 17

Consumption differs across ethnic groups.

Answer 17

True

Question 18

Religious identity has higher influence on consumption behaviour than affiliation.

Answer 18

True

Question 19

Religious identity has less influence on consumption behaviours than affiliation.

Answer 19

False

Question 20

Personality consist of the distinctive patterns of behaviours, tendencies, qualities, or personal dispositions that make one individual different from another and lead to a consistent response to environmental stimuli.

Answer 20

True

Question 21

Personality consists of internal characteristics that we are born with or result from the way we have been raised.

Answer 21

True

Question 22

Openness as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.

Answer 22

False

Question 23

Openness as a trait is described as being curious, original, intellectual, creative, and open to new ideas.

Answer 23

True

Question 24

Conscientiousness as a trait is described as being organized, systematic, punctual, achievement oriented, and dependable.

Answer 24

True

Question 25

Extraversion as a trait is described as being outgoing, talkative, sociable, and enjoys being in social situations.

Answer 25

True

Question 26

Agreeableness as a trait is described as being affable, tolerant, sensitive, trusting, kind, and warm.

Answer 26

True

Question 27

Neuroticism as a trait is described as being anxious, irritable, temperamental, and moody.

Answer 27

True

Question 28

Variety and novelty seekers are accustomed to switching brands.

Answer 28

True

Question 29

Uniqueness seekers make unconventional choices and are trend setters.

Answer 29

True

Question 30

Hedonism leads to seeking maximal pleasure out of life.

Answer 30

True

Question 31

Marketers segment consumers by lifestyle, and position their brands according to those lifestyles.

Answer 31

True

Question 32

Consumers realize and demonstrate their lifestyle by consumption choices.

Answer 32

True

Question 33

Consumers are often not aware of the influence their lifestyle has on their consumption decisions.

Answer 33

False

Question 34

The opposite of materialism is called voluntary simplicity.

Answer 34

True

Question 35

Materialism is a devotion to material needs and desires, to the neglect of spiritual matters; a way of life, opinion or tendency based entirely upon material interests.

Answer 35

True

Question 36

Self-concept is defined as the totality of an individual's thoughts and feelings having reference to himself as an object.

Answer 36

True

Question 37

Self-concept is a set of beliefs a person holds about his or her attributes, and how he or she evaluates these qualities.

Answer 37

True

Question 38

Self-concept evolves throughout life and depends on an individual's developmental level.

Answer 38

True

Question 39

Social self refers to self-knowledge that derives from the individual's unique attributes.

Answer 39

False

Question 40

Social self is the individual's self-concept derived from perceived membership of social groups. People have several social selves.

Answer 40

True

Question 41

Personal self refers to self-knowledge that derives from the individual's unique attributes.

Answer 41

True

Question 42

A person's identity develops during childhood and is reinforced and modified throughout life.

Answer 42

True

Question 43

Body image is a person's subjective evaluation of his or her physical self; attitude about one's physical attributes and characteristics, appearance, and performance.

Answer 43

True

Question 44

Body satisfaction is a person's subjective evaluation of his or her physical self; attitude about one's physical attributes and characteristics, appearance, and performance.

Answer 44

False

Question 45

Body satisfaction depends on the discrepancy between body image and ideals of beauty.

Answer 45

True

Question 46

Ideas of beauty are socially constructed. Some aspects of beauty are due to genetic imprinting, some vary over culture and time.

Answer 46

True

Question 47

Self esteem is judgement of actual self performance compared with the ideal self.

Answer 47

True

Question 48

Actual self is described as being who a person actually is.

Answer 48

True

Question 49

Ideal self is described as who a person would like to become.

Answer 49

True

Question 50

Role refers to a set of expected behaviours determined by familial, cultural, and social norms.

Answer 50

True

Question 51

Gender roles are expectations of society/culture toward gender behaviour and leads to gender construction and stereotypes.

Answer 51

True

Question 52

Objects can become part of personal well-being and it gets attached to emotions, sentiments, later becoming part of one's personality.

Answer 52

True

Question 53

Dematerialization is the attachment to virtual possessions.

Answer 53

True