Lecture #4 Network Effects & Gamification Flashcards

1
Q

What is MCD core competency

A

replicable systems

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What should incentives support

A

kpis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What does gamification provide an incentive for?

A

customer action or retention or loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Good gamification does not start with game elements but starts with our…

A

core drives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are exapmles of core drives

A

meaning, accomplishment, ownership, scarcity, avoidance, unpredictability, social influence, empowerment

Diff games appeal to diff core drives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the 5 steps in developing a gamification strategy?

A

1 use bus metrics to define the objective 2 define users/players 3 define desired actions and the winstate 4 define feedback trigggers 5 define incentives/drives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is Metcalf’s law

A

it says that the value of a network grows with the square of its users

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are complementary benefits

A

a characteristic of network effects that says that related products add value to a base product by adding complemtary benefits ( games for XBOX)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is Exchange value

A

a tyope fo network effecgt that refcers to the amount of people yiu can interact with while using it (ex World of Warcraft)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are congestion effects

A

negative network effects that occur when too many users bottlneck a resouce and crash it or increase waittimes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Whatare one sided markets and two sided markets

A
one sided- derive most of value from one class of users (email)
2 sided- two classes of users create value (ex:ebay, Xboxplayers and gamedevelopers)
 also there are same side and cross sided benefits
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is a tipping point & what do they cause

A

a point where the network effects crown a winner in a market, cause a mad dash at the beginning to caputre market share

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

How do you make sure that you are the person that reached the tipping point first and wins?

A
move early(ipodvZune)
Subsidize Adoption (Google subsidized andriod app dev & MSFT Biz spark)
MAke product alliances
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Open vs closed/propreitary pros & cons

A

proprietrary insures total control, but restricts ownership, open standards allow for more user base expansion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the 3 sources of value for network effects

A

exchange value, staying power(switchingcosts) compleentary benefits

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Why are network effects not bad for innovation?

A

encourages developmetn within the standard and allows for a degree of consistency for sharing and cooperation

17
Q

What is the Osbourne Effect?

A

future product promises cannabalize existing product sales