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Lecture 4: Niche Practices Flashcards

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1
Q

Specialization is __________, has certain recognition

Cannot say that you are a specialist unless you actually are one.

Need a certain amount of ______

A

Broader

Hours

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2
Q

A niche is within the _______ area, can have focus/niche practice on a certain area/specific population

A

SPECIALTY

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3
Q

Niche example: Within sports practice, you can have a niche for what?

A

A specific sport

Golf, soccer, dance, etc

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4
Q

Having a specialty allows you to _______ more for treatment

A

Charge

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5
Q

Niche practices are a:

Specific group of _______

A _______ of the population targeted for very ______ _______

A

Consumers

Subset

Specific services

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6
Q

Why should you develop a niche?

Clinician has a ______ ______ in a certain market

Practice has to ____ ________ ______ from the many general practices in the area

Niche may be one of many a ________ ______ may have

A

FOCUSED INTEREST

Set itself apart

Particular practice

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7
Q

From the consumers perspective:

Consumer:

A

Understand your performance

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8
Q

From the consumers perspective:

Convenience

A

Ease of accessing services

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9
Q

From the consumers perspective:

Choice

A

What does the competition offer?

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10
Q

From the consumers perspective:

Cost

A

What is a good value?

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11
Q

What are the 4 things that are looked at from the consumers perspective?

A

Consumer

Convenience

Choice

Cost

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12
Q

What are some niche market segments?

A 
Aquatics
Wound care
Balance and vestibular training
Women’s health
Cardiopulm
Ortho
Industrial
Wellness
Sports
Cash only
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13
Q

Aquatics:

_____ program
As part of _______
______ exercise programs
Pediatric: learn to swim for _______ populations

A

Pool
Therapy
Group
Specialized

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14
Q

Wound care:
We have ______ centers for this

_____ to heal wounds
Teaching/_______ education
_________ teams

A

Specialized

Hard
Family
Multidisciplinary

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15
Q

Balance and vestibular training:

________ programs
______ injury rehab
Pediatric
Other ____ conditions

A

Geriatric
Head

Medical

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16
Q

What are 4 things that women’s health can work on?

A

Urinary incontinence
Osteoporosis
Postpartum exercise
Exercise

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17
Q

What are 3 things that cardiopulmonary can work on?

A

Post heart attack
Emphysema
Chronic problems

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18
Q

Orthopedic:
Specialty areas: _____ and ______

_______
______

A

Spine
Cervical

Pediatrics
Women

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19
Q

Industrial:
Work place _______
Treatment ___ ____

A

Ergonomics

On site

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20
Q

Industrial: Treatment on site include what two things?

A

Work related injuries

Injuries that occurred while working

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21
Q

Wellness:

Individual ________ programs

Exercise for _______ population

Post ____ programs

A

Exercise

Challenged

PT

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22
Q

Wellness: an individual exercise program can be for special populations such as:

A

MS

Arthritis

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23
Q

Wellness: Exercise for challenged population can be programs for _______ (fitness), or in ______

Study These Flashcards
A

Children

SNFs

24
Q

Wellness: post PT programs are _____ _____

25
You can have PT within a ______ ______ _____
Health club setting
26
Health club settings can be _____ ______ or you can use the _______ facilities
Free standing Club
27
Health club setting: It may be a setting with other amenities such as....
Massage Accupuncture Nutrition
28
What is the benefit of a health club setting?
Get patients from the club | Patients joint the club
29
Sports related examples: ``` ________ Sports ________ training Treatment for ______ ______ only Pre play ______ and _______ Back to _____ ```
Dance Specific Sports injuries Eval and training Golf
30
Cash only: Cash only ________ practices Cash only ________ practices
Boutique General
31
A cash only boutique practice has _______ _______ of treatment
Specific types
32
A cash only general practice is in ______ _________
Certain environments
33
Questions to ask when considering a niche? What is the benefit to the _________ What characteristics differentiate this niche from the _______ population Who are the ____ _____ ______ for this niche?
Marketplace Larger Key decision makers
34
Getting the word out: How will you communicate in a _____ ______ with the niche?
Focused manner
35
Getting the word out: What specific way you deliver the service will ________ to the niche market?
Appeal
36
Getting the word out: What _______ strategy will appeal to the market most effectively?
PRICING
37
Getting the word out: _______ should the service be offered?
WHERE
38
Getting the word out: How will you measure ______/_______?
Quality Effectiveness
39
Getting the word out: How will you _______ personnel?
Train
40
Getting the word out: How will you instill ________ in your abilities
Confidence
41
A niche is an _________ market for a specific _____, ______ or _________
Identifiable Service, product, intervention
42
Consultant: The creation of ______ to organizations, through the application of _______, _______, and _______ to improve performance
VALUE Knowledge, techniques, assets
43
What are some characteristics of a consultant?
Technical expertise Work style Creativity/originality Personal issues Financial issues Accounting/clerical issues Professional issues
44
Technical expertise: Must have _______ years of experience
5+
45
Technical expertise: Must have cutting edge ______
Skills
46
Technical expertise: Must have appropriate _______ and _______
Degrees Certs
47
Technical expertise: On going _________
Learning
48
Technical expertise: Skills/expertise that are in _____ _______
High demand
49
Work style: Prefer to work _______ Work on multiple projects at the ____ _______ Self starter, takes ________ Prefer to be ___ ________ Establish daily, weekly and monthly ______
ALONE Same time Initiative In charge Goals
50
Creativity/originality: ______ solver, challenged by the hard issues On the lookout for ____ ways to do things Know where to look for ______ Can _____ others
PROBLEM New Answers Teach
51
Personal issues: Good _________, enjoys talking with other people Can ________ work from other aspects of life Self _______, enjoy ________ and sales Disciplined to work in a environment with no ______ ______
Communicator Separate Promotor, marketing Formal structure
52
Financial issues: Can manage getting _____ on a per ______ basis than a regular paycheck No paid _______ Do not need job ________
Paid, project Benefits Security
53
Accounting/clerical issues: Can work ________ support staff Understands how to _____ for time Will budget money for _____ and _______ experiences Will budget money for professional _______ and ______ Computer ________ and web-savvy
Without Bill Training, educational Associations, meetings Literate
54
Professional issues: Well known, well connected, and well thought of in _________ Strong _______ of contacts in the field Involved in _____ or _______ associations Solid ________ or work and job correspondence material
Profession Network Civic or community Portfolio
55
Consulting: ``` To physical therapy ________ To ______ To _____ community To ______ To ________ groups To ________ agencies including (_______ boards and _______ agencies) ```
``` Entities Physical therapists Legal Industry Consumer Government (licensing boards, regulating agencies) ```
56
Mentor: Can _____ a mentor and ____ a mentor _______ relationship Sharing of _____, and encouragement to ________ The list serve as a ________
Have, be Mutual Expertise, achieve Mentor

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