Lesson 1 Flashcards
A branch of psychology that applies the principles of psychology to the
workplace.
Industrial Organizational Psychology
2 areas of I/O Psychology.
Industrial approach
Organizational approach
Area of IO about determining competencies; concerned with organizational efficiency.
Industrial approach
Area IO about creating structure and culture that will provide positive and safe working conditions.
Organizational approach
Main goal of I/O Psychology.
To have a happy and productive workforce
3 applications of I/O Psychology.
Principles of Learning
Social Psychology
Motivation and Emotion
Training modules and incentive plans.
Principles of learning
Understanding and dealing with employee conflict; forming work groups.
Social Psychology
Enhance employee motivation and satisfaction.
Motivation and Emotion
3 differences Between I/O Psychology and Business Programs.
Examines factors that affect the people in the organization
Uses research and testing techniques
Relies on the scientist-practitioner model
Minimum requirement to be an I-O Psychologist.
Master’s Degree
First to apply the concept of psychology to advertising; Wrote “The Theory of Advertising”
Walter Dill Scott (1903)
Pioneer of the use of psychological tests to measure applicants’ skills; Wrote “Psychology and Industrial Efficiency”.
Hugo Munsterberg (1910)
Psychology in WW1.
Assessment of army recruits for military service
Tests: Army Alpha | Army Beta | Personal Data Sheet
An intelligence test developed during World War I and used by the army for soldiers who can read.
Army Alpha
