Lesson 1 Vocab Cards.

Question 1

accessibility

Answer 1

having equal access to web-based information and services for everyone

Question 2

aggregator

Answer 2

a website or program that collects relates items of content and displays them or links to them

Question 3

ajax

Answer 3

denotes a technique based on Javascript technology that changes the communication with the server and accelerates web applications

Question 4

amplification rate

Answer 4

ratio of shares per post to the number of overall followers

Question 5

applause rate

Answer 5

the number of approval actions, or virtual applause , you get from your audience

Question 6

avatar

Answer 6

defined as manifestation, appearance, or incarnation

Question 7

blog

Answer 7

a website or web page , that is written in an informal or conversational style

Question 8

contributor

Answer 8

a person who writes articles for a magazine or newspaper

Question 9

conversion rate

Answer 9

percentage of consumers who take the action you want them to take

Question 10

dashboard

Answer 10

a reporting tool used to track engagement metrics across multiple platform using a single interface

Question 11

distribution

Answer 11

developing audience interaction and engagement for publishers

Question 12

exposure

Answer 12

the extent to which audience members have encountered specific messages or classes of messages/media content

Question 13

freemium

Answer 13

users able to export data at any time via download feature/data is controlled and managed by users,developers and owners

Question 14

frequency

Answer 14

how many times you’ve reached the same person with a specific piece of content

Question 15

hashtag

Answer 15

a way to connect social media content to a specific topic, event , theme or conversation

Question 16

immediacy

Answer 16

degree of directness and intensity of interaction between communicator and referent in a communicators linguistic message

Question 17

impression

Answer 17

number of times your content is displayed

Question 18

influencer

Answer 18

has access to a huge audience and can persuade others to act based on their recommendations

Question 19

instant messaging

Answer 19

type of online communication that offers real-time text transmission over the internet

Question 20

Javascript

Answer 20

computer programming language used to create interactive effects within web browsers

Question 21

live chat

Answer 21

online communications app that enables you and your website visitors to chat

Question 22

live streaming

Answer 22

transmit or receive live video and audio coverage of an event over the internet

Question 23

mashup

Answer 23

special type of mashup application that relies on various open APIs and feeds to combine publicity available content from

Question 24

metadata

Answer 24

allows the user to read a short summary of a webpage when it appears as a result in a search engine or when it is shared on a social media platform

Question 25

microblog

Answer 25

a social media site to which a user makes short, frequent posts

Question 26

nested comments

Answer 26

when a comment or an additional block of code is placed inside of another block of code

Question 27

participant

Answer 27

a person who takes part in something

Question 28

permanence

Answer 28

the state or quality of lasting or remaining uncharged indefinitely

Question 29

podcast

Answer 29

new media , new channel. You listen to one or two people having a conversation

Question 30

reach

Answer 30

media analytics metric

Question 31

semantic web

Answer 31

web pages is structured and tagged in such a way that it can be read directly by computers

Question 32

sentiment

Answer 32

the attitude and feelings people have about your brand on social media

Question 33

sharer

Answer 33

users broadcast web content on a social network to their connections , groups , or specific individuals

Question 34

SMS gateway

Answer 34

allows a computer to send or receive short message service transmissions from a telecommunications

Question 35

social bookmarking

Answer 35

tagging a website page with a browser based tool so that you can easily visit it again later

Question 36

social collaboration

Answer 36

processes that help multiple people or groups interact and share information to achieve common goals

Question 37

social commerce

Answer 37

subset of electronic commerce that involves social media

Question 38

social entertainment

Answer 38

entertaining interactive functionally and content including live video streaming, video chat communications, gaming, music and more

Question 39

social games

Answer 39

type of online game that is played through social networks

Question 40

social media

Answer 40

websites and applications that enable users to create and share content or to participate in social networking

Question 41

social media publishing

Answer 41

online platform which people use to build social networks or social relationships with others

Question 42

spectator

Answer 42

people who have a profile on different social networking sites and visit them with some regularity

Question 43

streaming

Answer 43

real time video that is broadcast through a social network or online platform

Question 44

tags

Answer 44

engage an individual , business or any entity with a social profile when they mention them in a post or comment

Question 45

text messaging

Answer 45

act of composing and sending electronic messages

Question 46

traditional media

Answer 46

old media , 1900 media , or legacy media

Question 47

unstructured data

Answer 47

information that does not have a pre-defined data model or is not organized in a pre-defined matter

Question 48

(UGS) user generated content

Answer 48

any content created by people, rather than brands

Question 49

video conferencing

Answer 49

telecommunication in the form of a videoconference

Question 50

viral

Answer 50

a piece of content in just hours or days is shared by thousands or more

Question 51

virtual world

Answer 51

a computer simulated environment which may be populated by many users

Question 52

voice over IP

Answer 52

method and group of technologies for the delivery of voice communications