Lesson 2 Vocabulary

Question 1

Visual style

Answer 1

is used to define the appearance of an application

Question 2

Crowdsourcing

Answer 2

the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet

Question 3

Divisional arrangement

Answer 3

is a type of organizational structure that groups each organizational function into a division

Question 4

Executive buy-in

Answer 4

occurs when a manager or a management team from outside the company raises the necessary finance, buys it, and becomes the company’s new management

Question 5

Flat organizational structure

Answer 5

has an organizational structure with few or no levels of middle management between staff and executives

Question 6

Functional arrangement

Answer 6

The grouping and management of resources based on similar activities or operations, as opposed to physically managing and arranging a work team based on the sequence of process steps

Question 7

Hybrid organizational structure

Answer 7

is an organizational model that combines two or more reporting structures

Question 8

Matrix arrangement

Answer 8

is a rectangular arrangement of elements

Question 9

Social characters

Answer 9

is essentially adaptive to the dominant mode of production in a society

Question 10

Business to business (B2B)

Answer 10

is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer

Question 11

Brand recognition

Answer 11

is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign

Question 12

Business to consumer (B2C)

Answer 12

refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies

Question 13

Company culture

Answer 13

a set of shared values, goals, attitudes and practices that characterize an organization

Question 14

Consumer to business (C2B)

Answer 14

is a business model in which consumers create value and businesses consume that value

Question 15

Consumer to consumer (C2C)

Answer 15

is the business model that facilitates commerce between private individuals. Whether it’s for goods or services, this category of e-commerce connects people to do business with one another

Question 16

Core business goal

Answer 16

describe what a company expects to accomplish over a specific period of time

Question 17

Crowd shaping

Answer 17

is the use of data generated by people inside a defined space to adjust and customize, often in real time, the event or experience

Question 18

18. Employee advocacy

Answer 18

is the promotion of an organization by its staff members

Question 19

19. Holacracy

Answer 19

is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy

Question 20

20. Landing page

Answer 20

the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page

Question 21

21. Medium organizational structure

Answer 21

aspires to empower individual voices and avoid the bureaucracy that often accompanies traditional organizational structures

Question 22

22. Mission statement

Answer 22

a formal summary of the aims and values of a company, organization, or individual

Question 23

23. Organizational arrangement

Answer 23

The typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization

Question 24

24. Organizational structure

Answer 24

is a system that outlines how certain activities are directed in order to achieve the goals of an organization

Question 25

25. QR code

Answer 25

a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone

Question 26

26. Referral link

Answer 26

is the URL that allows a company to promote their products or web content

Question 27

27. Return on investment (ROI)-

Answer 27

is a financial metric that is widely used to measure the probability of gaining a return from an investment

Question 28

28. Social tone

Answer 28

is a social media platform that empowers communities, champions realness, and respects user data

Question 29

29. Social voice

Answer 29

is usually measured as a percentage of total mentions within an industry or among a defined group of competitors

Question 30

30. Tall organizational structure

Answer 30

results in one long chain of command similar to the military 31. Referral traffic- s Google's method of reporting visits that came to your site from sources outside of its search engine

Question 31

31. Referral traffic

Answer 31

Google's method of reporting visits that came to your site from sources outside of its search engine

Question 32

32. Color Palette

Answer 32

refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs