Lesson 2 Vocab

Question 1

1. Visual style

Answer 1

refers to what your content looks like on social media platforms

Question 2

2. Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content

Question 3

3. Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics

Question 4

4. Executive buy-in

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders

Question 5

5. Flat organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles.

Question 6

6. Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

Question 7

7. Hybrid organizational structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

8. Matrix arrangement

Answer 8

Employees are grouped together combining functional and divisional groupings.

Question 9

9. Social characters

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company.

Question 10

10. Business to business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media

Question 11

11. Brand recognition

Answer 11

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

12. Business to consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers.

Question 13

13. Company culture

Answer 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

14. Consumer to business (C2B)

Answer 14

communication is inbound from the customer to the business.

Question 15

15. Consumer to consumer (C2C)

Answer 15

communication is two-way communication between consumers.

Question 16

16. Core business goal

Answer 16

that directly support the company’s mission

Question 17

17. Crowdshaping

Answer 17

reacting to data about a group of people and making changes to the situation in real time.

Question 18

18. Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

19. Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making

Question 20

20. Landing page

Answer 20

links from each social media platform direct users to specific pages on your Web site

Question 21

21. Medium organizational structure

Answer 21

fewer layers but still have a hierarchical structure

Question 22

22. Mission statement

Answer 22

defines why the company exists and its purpose

Question 23

23. Organizational arrangement

Answer 23

refers to how a company groups its employees together

Question 24

24. Organizational structure

Answer 24

refers to the number of managerial layers a company has (its hierarchy).

Question 25

25. QR code

Answer 25

are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses

Question 26

26. Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites

Question 27

27. Return on investment (ROI)

Answer 27

based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 28

28. Social tone

Answer 28

how you use your voice in different situations

Question 29

29. Social voice

Answer 29

is based on how the company wants to be perceived

Question 30

30. Tall organizational structure

Answer 30

multiple layers of management and are organized in a hierarchical layout.

Question 31

31. Referral traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

32. Color Palette

Answer 32

is a set of colors used together