lesson 3 Flashcards
This involves translating customer wants and needs into product and service requirements to ensure that the final output meets or exceeds customer expectations.
Product and Service Design
The primary goal is to ensure that the product or service meets customer expectations and provides a positive experience.
This is crucial for building brand loyalty and ensuring repeat business.
Customer Satisfaction
Designing products and services in a cost-effective manner is essential to ensure profitability.
This includes optimizing production processes to reduce costs without compromising quality.
Cost and Profit
High-quality products and services enhance customer satisfaction and reduce the costs associated with returns, repairs, and negative reviews.
Quality
The design must consider the feasibility of production. This includes ensuring that the product or service can be efficiently manufactured or delivered within the organization’s capabilities.
Ability to Produce
are critical in product and service design.
This involves adhering to legal requirements and ensuring that the product or service is safe for use
Ethics and Safety
This includes designing products and services that are environmentally friendly and have a minimal impact on the environment throughout their lifecycle.
Sustainability
Effective product and service design can provide a competitive edge in the market. This involves innovation, meeting market demands, and staying ahead of competitors.
Competitive Advantage
Efficient design processes can reduce the time it takes to bring a product or service to market, which is crucial for capitalizing on market opportunities and staying competitive.
Time to Market
Phases of Product Design
- Idea Generation and Concept Development
- Research
- Design
- Testing and Validation
- Development and Launch
- Post Launch Activities
This involves generating a wide range of ideas to solve a specific problem or meet a market need. It includes defining the problem, generating ideas, and selecting the most viable ones.
Brainstorming
Once viable ideas are selected, the next step is to develop these ideas into concrete concepts.
This involves defining the general direction and requirements for the product.
Concept Development
This phase involves understanding the market, identifying competitors, trends, and assessing the product’s prospective longevity. It helps in building customer personas and understanding user needs
Market Research
This includes evaluating the technical, market, and business feasibility of the product concept.
Feasibility Analysis
Creating initial —— to visualize the product concept and narrow down the design direction.
Sketching
Developing —— to demonstrate the functionality, user interaction, and basic appearance of the product. This helps in identifying and correcting errors early in the process.
Prototyping
This involves creating detailed design specifications, including technical drawings, material specifications, and user interface designs.
Detailed Design
Testing the prototypes to identify flaws and ensure they meet the requirements. This can involve multiple iterations to refine the design.
Prototype Testing
Conducting tests to validate the design against the initial requirements and specifications.
Design Validation
Preparing for mass production by creating detailed production plans, including sourcing materials, setting up manufacturing processes, and ensuring quality control
Production Planning
Releasing the product to the market, which includes marketing, distribution, and customer support strategies.
Launch
Collecting user feedback and making necessary improvements to the product based on real-world usage.
Feedback and Iteration
Providing ongoing support and updates to ensure the product remains relevant and functional over time.
Maintenance and Support
Phases of Service Design:
- Align
- Research
- Ideate
- Prototype
- Implement
- Evaluate
