Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Basics of Focal Therapy Slidedeck > Marketing and Value Proposition > Flashcards

Marketing and Value Proposition Flashcards

1
Q

How many CC/hr vs other HIFI systems

A

30 v 10

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

High level value props 5

A
  1. addresses 80% of lesions2. urologist centered3. coutours to target lesion and avoids critical strcutures4. fully robotic5. faster than any other HIFI platforms
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Value prop for urologist 3

A
  1. performed in OR2. uro controlled3, no intraop MRI neededValue
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

4Value “fully robotic” approach

A
  1. motorized movements along 5 degrees of freedom2. automatic positoing after each fring
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the focal one indication

A

Transrectal, high intensity, focused ultrasound for prostate cancer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

When did Focal One get FDA clearance

A

2018

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Compare HIFU to radical for high risk patients

A

Less effective, not recommended

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

HIFU therapy has been addressed by what 4 prominate societies

A
  1. French Association of Urologists2. EAU3. AUA4. NCCN
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Current prostate cancer statisistics in US - New- Deaths- BX- Americans living with prostate cancer

A
  1. 250,0002. 35,0003. 1 million4. 3.1 m
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the four pillars of our technology

A
  1. Robotic positioning system2. fusion/hifusion software3. integrated workstation4. dynamic focusing probe
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Patient position

A

R Lat D

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are the 3 value props for dynamica focusing probe

A
  1. Real time images2, Highest quality US imaging transducer3. Dynamic focusing
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Offical indication

A

Transrectal,f HIFI ablation of prostate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Stereotactic treatment, cyberknife

A

SBRT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

EBRT

A

external beam therapy, high morbidity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

IMRT

A

Image modulated radio therapy, 3D - CRT

17
Q

Expensive therapy, few centers in the US

A

PBT

18
Q

Computer controlled medical device for the transrectal HIFU ablation of prostate tissue

A

Focal One Description

Basics of Focal Therapy Slidedeck (12 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions