Marketing basics/segmentation Flashcards
(9 cards)
What is market?
point of interaction between buyers and sellers either physical or online
what is marketing?
the social processes when human needs are identified and satisfied
what is mass marketing?
an approach where on product is recommended to all possible consumers - an attempt to reach the largest potential audience
what is market size?
The total number of potential customers that could buy from your business
what is market share?
percentage of the entire market an individual has
what are the characteristics of market segmentation
Psychographic, demographic, geographic
what are demographics
income, sex, education, occupation, nationality, age
what are geographics
country, state, town climate
what are psychographics
behaviours, opinion, personality, attitude, interests, leisure - LIFESTYLE
