Media - Postmodernity Flashcards Preview

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Flashcards in Media - Postmodernity Deck (9):
1

Point 1

Strinate emphasises the importance and power of the mass media in shaping consumer choice.

2

Example 1

For example, the culture of celebs is shown to us through books, magazines, TV and the Internet all day every day.

3

Reference 1

This means the media creates desires and pressures to consume and many of us use the media to help define ourselves.

4

Counter 1

Baudrillard argues this is not good as it drives people further away from social relationships and into relationships with consumer lifestyles.

5

Point 2

Postmodernists argue that the mass media can create a virtual reality

6

Example 2

For example, graphic images are often not shown on the news, so therefore does not show a realistic representation of what is going on.

7

Reference 2

This results in people becoming confused between fact and fiction as things like soap characters appear in the papers as if they're real people.

8

Counter 2

However

9

Intro

Postmodernity see media as characterised by diversity and choice and offering a range of products. Media promotes consumer culture where identities are in state of constant review and can be changed. Good because created cultural hybrids. Bad because cultural homogenisation.