Flashcards in Media - Postmodernity Deck (9):
Strinate emphasises the importance and power of the mass media in shaping consumer choice.
For example, the culture of celebs is shown to us through books, magazines, TV and the Internet all day every day.
This means the media creates desires and pressures to consume and many of us use the media to help define ourselves.
Baudrillard argues this is not good as it drives people further away from social relationships and into relationships with consumer lifestyles.
Postmodernists argue that the mass media can create a virtual reality
For example, graphic images are often not shown on the news, so therefore does not show a realistic representation of what is going on.
This results in people becoming confused between fact and fiction as things like soap characters appear in the papers as if they're real people.