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Flashcards in Sexuality Deck (3):
1

BIAS; What does Swanson argue?

The "extreme and caricatured way in which (stereotyping) draws on commonly held impressions and assumptions"

2

BIAS; Swanson 2

The views he talks about are commonly held by the dominant, heterosexual audience that the mass media is seen to address.

3

BIAS; Who do sociologists say the media is controlled by?

Middle class, white, heterosexual males and as a result the view of homosexuality is formed through a "heterosexual gaze"