MGMT 485W: Chapter 2 Flashcards
(67 cards)
External Environment ABBREV
GIC
External Environment
General Environment
Industry Environment
Competitor Analysis
General Environment
Composed of dimensions in the broader section that influence an industry and the firms within it
General Environment ABBREV
DEPSTGP
General Environment
Demographic Economic Political/Legal Sociocultural Technological Global Physical
Can firms control the general environment?
No, but can use it as information
focus on environmental trends
Industry Environment
the set of factors that directly influences a firm and its competitive actions and responses
What are the five factors of industry Environment ABBREV
NSBPR
Five Factors of Industry Environment
- The threat of new entrants
- The power of suppliers
- The power of buyers
- The threat of product substitutes
- The Intensity of rivalry among competitors
Firms challenge is to
locate a position within an industry where it can favorable influence the five factors or where it can successfully defend against their influence
the better the firm can influence the industry environment,
the greater the likelihood of greater returns
Competitor Environment ABBREV
CIOF
Competitor Environment
- Competitor Analysis
- Information about each competitor
- One on one competition
- Focused on predicting competitors’ actions, responses, and intensions
Competitor Analysis
how companies gather and interpret information about their competitors
External Environment Analysis ABBREV
OTT
External Environment Analysis
Opportunity
Threat
Techniques
Opportunity
a condition in the general environment that, if exploited effectively, helps a company achieve strategic competitiveness
Threat
a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness
Techniques ABBREV
SMFA
Techniques
Scanning
Monitory
Forecasting
Assessing
Scanning
Identifying early signals of environmental changes and trends
Monitory
analysts observe environmental changes to see if an important trend is emerging from among those spotted through scanning
Forecasting
analysts develop feasible projections of what might happen, and how quickly, as a result of the changes and trends detected through scanning and monitoring
Assessing
determining the timing and importance of environmental changes and trends for firms’ strategies and their management