MGMT 485W: Chapter 3 Flashcards
(30 cards)
Value
measured by a product’s performance characteristics and by its attributes for which customers are willing to pay
Foundation for producing goods or services that will create value to the customers
resources
Firms create value by
innovatively bundling and leveraging their resources to form capabilities and core competencies
value is the sources of
above-average returns for a firm
Resources
bundled to created organizational capabilities
Capabilities
are the source of a firm’s core competencies which are the basis of establishing competitive advantage.
by themselves resources do not allow firms to create value, but rather
combined to form capabilities
tangible resources definition
assets that can be observed and quantified
Tangible Resources ABBREV
FOPT
Tangible Resources
- Financial Resources
- Organizational Resources
- Physical Resources
- Technological Resources
Intangible Resources definition
includes assets that are rooted deeply in the firm’s history, accumulative over time, and are relatively difficult for competitors to analyze and imitate.
Intangible Resources ABBREV
HIP
Intangible Resources
Human Resources
Innovation Resources
Reputational Resources
Categories of Intangible Resources
Human Capital
Information Capital
Organizational Capital
Intangible Advantages ABBREV
PANN
Intangible Advantages
- Preferable
- Ambiguous Source
- Not Constrained
- Not depleted with use
Ambiguous source
hard to copy or to understand
Capabilities combines
individual tangible and intangible to create capabilities
Core competence create
economic value superior to competitors
Four Criteria of Sustainable Competitive Advantage ABBREV
VRCN
Four Criteria of Sustainable Competitive Advantage
- Valuable
- Rare
- Costly to Imitate
- Nonsubstitutable
Valuable capabilities
allow the firm to exploit or neutralize threats in its external environment creating value
Rare Capabilities
capabilities that few, if any, competitors possess.
Nonsubstitutable capabilities
capabilities that do not have strategic equivalents.