Midterm Flashcards
(57 cards)
Communication process
sender, information, medium, reciever, feedback
Communicating with those around us
limited audience
interpersonal communication
Communicating with an extensive
audience via mass media
(tv/newspaper/radio/internet)
mass communication
Anything that interferes with the
communication between sender and
receiver
noise
example of noise
radio static
a symbol regonized by a big group of people
High-correspondence symbol
a symbol regonized by a small group of people
Low-correspondence symbol
example of high correspondence symbol
The McDonalds logo
example of low-correspondence symbol
the EHS hornet
a symbol having to do with something, whether it be a brand or school i.e. a symbol
referant
example of a referant
Parkland Trojan
Strategy of licensing that effectively
prevented “dangerous” ideas from
being printed
prior restraint
Invented by Johann Gutenberg, it was a workable press that used movable type European innovation (no one knew of earlier Asian inventions)
Gutenberg Printing Press
Effect of the Printing press
Led to new ideas to be spread, helping the protestant ref.
impact of prior restraint
Led to prior restraint being ruled unconstitutional in a 1931 American courtcase “Near vs. Minnesota
Editors invented incidents and
headlines to go with them
Facts played relatively small role –
excessive sensationalism
Yellow Journalism
impact of yellow journalism
Newspapers became big buisnesses
Crusading journalists who focused their attention on major problems caused by rapid industrialization and urbanization Investigated businesses Exposed political and social ills
Muckrakers
Impact of Muckrakers
Many buisnesses/corporations were exposed
Effects of the golden age of magizines
Transcontinental RR opened channels of
distribution
1879 Postal Act classified magazines
within 2nd class, cheaper distribution rate
Pulp paper made from cheaper wood
Improvements in printing presses
Invention of linotype (automatic
typesetting) machine
Photographic reproduction techniques
When did the golden age of newspapers take place
1865-1900
News that has a large impact
Hard news
example of hard news
a missile is about to hit to U.S.
News that does not have a large impact
soft news