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Flashcards in Midterm Deck (57):
1

Communication process

sender, information, medium, reciever, feedback

2

Communicating with those around us
(limited audience)

interpersonal communication

3

Communicating with an extensive
audience via mass media
(tv/newspaper/radio/internet)

mass communication

4

Anything that interferes with the
communication between sender and
receiver

noise

5

example of noise

radio static

6

a symbol regonized by a big group of people

High-correspondence symbol

7

a symbol regonized by a small group of people

Low-correspondence symbol

8

example of high correspondence symbol

The McDonalds logo

9

example of low-correspondence symbol

the EHS hornet

10

a symbol having to do with something, whether it be a brand or school i.e. a symbol

referant

11

example of a referant

Parkland Trojan

12

Strategy of licensing that effectively
prevented “dangerous” ideas from
being printed

prior restraint

13

Invented by Johann Gutenberg, it was a workable press that used movable type
European innovation (no one knew of earlier Asian inventions)

Gutenberg Printing Press

14

Effect of the Printing press

Led to new ideas to be spread, helping the protestant ref.

15

impact of prior restraint

Led to prior restraint being ruled unconstitutional in a 1931 American courtcase "Near vs. Minnesota

16

Editors invented incidents and
headlines to go with them
Facts played relatively small role –
excessive sensationalism

Yellow Journalism

17

impact of yellow journalism

Newspapers became big buisnesses

18

Crusading journalists who focused
their attention on major problems
caused by rapid industrialization and
urbanization
Investigated businesses
Exposed political and social ills

Muckrakers

19

Impact of Muckrakers

Many buisnesses/corporations were exposed

20

Effects of the golden age of magizines

Transcontinental RR opened channels of
distribution

1879 Postal Act classified magazines
within 2nd class, cheaper distribution rate

Pulp paper made from cheaper wood

Improvements in printing presses

Invention of linotype (automatic
typesetting) machine

Photographic reproduction techniques

21

When did the golden age of newspapers take place

1865-1900

22

News that has a large impact

Hard news

23

example of hard news

a missile is about to hit to U.S.

24

News that does not have a large impact

soft news

25

example of soft news

sports

26

qualities of newsworthiness

timeliness, prominence, proximity, pertinence

27

a shot that includes all of the setting with the subject in it

master shot

28

ex. of mastershot

a family dinner

29

a camera angle shot from a medium distance. Usally shows the waist up of a subject

medium shot

30

example of medium shot

when two people are having a conversation and the camera cuts to one person talking.

31

a certain feature or part of the subject takes up most of the frame.

close up shot

32

example of close up

somebody's face takes up most of the screen like in the shining

33

a cinematic technique where the camera looks down on the subject from a high angle and the point of focus often gets "swallowed up."[1]

high angle shot

34

example of a high angle shot

if a meteor is coming to earth and we see the faces of people looking up from where the meteor is

35

a shot from a camera angle positioned low on the vertical axis, anywhere below the eye line, looking up.

low angle shot

36

a shot that is filmed over a subjects shoulder

over-the-shoulder shot

37

example of an over the shoulder shot

a person is walking into a one on one meeting in an office. This tequnique is used sometimes in the office tv show

38

a short film scene that shows what a character is looking at.

point-of-view shot

39

ex. of POV shot

The movie Hardcore Henry was shot in one POV shot as well as an episode of Its Always Sunny

40

swiveling a still or video camera horizontally from a fixed position.

pan

41

example of pan

Showing a landscape

42

any shot where the camera moves alongside the object(s) it is recording

track/tuck shot

43

example of track / truck shot

used a lot in car chase scenes

44

filmmaking and television production refers to the technique of changing the focal length of lens (and hence the angle of view) during a shot

zoom

45

example of zoom

used in the tv show The Office to show a characters reaction

46

3 stages of a film

Pre-Production
Production
Post Production

47

What happens in Pre-Production

1.Development: buying the rights

2. Script writing: turn into workable text; sell or
keep project

3. Hire key personnel: director, business manager,
key talent, designers/tech people

4. Organization: coordinate use of locations &
logistics

5. Script development: storyboarding/revising
dialogue

48

What happens in production

Crew and talent arrive on set each day ready to
shoot

Dailies: director/team review footage that was shot
each day

49

What happens in post production

Editing: order of shots & transitions; what is
included – telling the story

Adding sound

50

Examples of adding sound

Looping, Score, Sound FX

51

re-recording sound over video

looping

52

the films music

score

53

records the films sound FX

Foley artist

54

arranged for film critics & industry execs
before film’s release

previews

55

pre-release screenings

test screenings

56

asked for reactions before film’s
release so last-minute changes can be made

test audiences

57

What magizine giants came from the Golden Age of magizines

“Harper’s”


“Scribner’s Monthly”


“The Century”