TV

Question 1

Introduced to the masses at the

Answer 1

NY

World’s fair in 1939

Question 2

Conflicting opinions about tv: the positives

Answer 2

Harmless pastime

Educational tool

Important part of culture

Question 3

The negatives:

Answer 3

Presents dangerously unrealistic picture of the
world

Promotes violence

Waste of time

Question 4

% of households with at least 1 tv:

Answer 4

99

Question 5

of tv sets in avg. U.S. household:

Answer 5

2

Question 6

% of U.S. homes with 3+ tv sets:

Answer 6

66

Question 7

# of hours per day tv is on in avg. U.S.
home:

Answer 7

6 hours 47 minutes

Question 8

% of Americans that regularly watch tv

while eating dinner:

Answer 8

66

Question 9

Purpose of tv

Answer 9

1 to gather an audience for advertisers

Entertainment

Information/ education

Question 10

Because tv programs serve to gather an
audience for advertisers (yes, you are viewed as
a commodity): There has been ____ change in programming since
the beginning of tv

Answer 10

lil

Question 11

When a certain type of program is successful on 1 network,
others rush to produce a similar one

Accounts for waves of popularity of certain types of shows
from season to season

Answer 11

success copying

Question 12

Very few series last more than _ yrs;

Answer 12

3

Question 13

many cancelled during _ year

Answer 13

1

Question 14

Dependable programming:

Answer 14

soap oprea

Question 15

soap opera

Answer 15

daytime tv drama

Originated on radio shows;

Question 16

these companies were often soap opera sponsers

Answer 16

soap

Question 17

Crime drama

Answer 17

CSI, NCIS, Law and Order

Question 18

Currently 1 of the most-watched genres

Answer 18

reality

Question 19

First shows:

Answer 19

The Real World, Cops

Question 20

example of relaity shows

Answer 20

Dancing w/ Stars, American Idol, The Voice, etc.

Question 21

stereotype

Answer 21

The application to an entire group of the

qualities of a limited sample of that group

Question 22

Created in 1981 as an all-music video

channel for young audiences

Answer 22

MTV

Question 23

MTV strives to use capabilities of video in

new ways

Answer 23

Rapid-fire editing

Hand-held camera movements

Synchronizing video edits to music

Integration of digital production
technology/effects

Question 24

stations in the U.S.

Answer 24

1350++

Question 25

Very high frequency

Answer 25

Channels 2-13 (VHF

Question 26

ultra high | frequency)

Answer 26

(UHF – Channels 14-83++

Question 27

``` # of channels available in any given area increased dramatically: ```

Answer 27

Cable networks Satellite dishes

Question 28

Tv stations are licensed by the FCC to | serve the

Answer 28

Public intrest

Question 29

License must be renewed every

Answer 29

3 years

Question 30

Nearly 85% of all tv stations affiliated with (not owned by) 1 of the following; The most profitable stations are those affiliated with

Answer 30

CBS: Columbia Broadcasting System ABC: American Broadcasting Company NBC: National Broadcasting Company Fox: Fox Broadcasting Company

Question 31

Public broadcasting

Answer 31

A tv station that does not belong to a major network is either an independent station or a member of PBS

Question 32

carry cultural and | educational programming

Answer 32

PBS

Question 33

PBS Supported by

Answer 33

gov’t grants, donations from foundations and corporations, and contributions from individuals and groups

Question 34

do present messages about | underwriters or supporters

Answer 34

PBS

Question 35

programs on independent stations

Answer 35

movies, local sports, and | syndicated tv shows

Question 36

Stations that do not belong to a major | network or PBS

Answer 36

independent stations

Question 37

not television stations; they | do not broadcast programs

Answer 37

networks

Question 38

what do networks supplythey supply

Answer 38

programs to local tv affiliates via satellite

Question 39

Local stations must fill their own _______ when networks do not supply it

Answer 39

programming

Question 40

Networks provide programs free to the | _______ and are paid for the ______ ____ they can sell during the program

Answer 40

affiliates, ad time

Question 41

The cost of advertising depends on the

Answer 41

popularity of the program

Question 42

The more viewers, the ______ the cost of | advertising

Answer 42

higher

Question 43

A small amount of time during each program is left for the ____ station to sell to _____ advertisers

Answer 43

local

Question 44

This advertising constitutes main source of | _____ for local stations

Answer 44

income

Question 45

Began in the late 1940’s as a solution to a | problem in rural areas

Answer 45

cable TV

Question 46

People paid fee to have tv set wired by cable to | master _____

Answer 46

antenna

Question 47

Good reception without expense of rooftop ______

Answer 47

antenna

Question 48

From isolated rural areas, tv moved to

Answer 48

cities

Question 49

impacted | reception

Answer 49

tall buildings and airplane interception

Question 50

A few cable systems offered subscribers additional _____ brought in from nearby cities as added service

Answer 50

channels

Question 51

Offers more channels than are possible | with broadcast tv

Answer 51

cable

Question 52

Greatest benefit of cable tv:

Answer 52

It offers a large # of channels to everyone

Question 53

Tv networks have more competition and | find fewer viewers in _____ ____

Answer 53

prime time

Question 54

Determine a program’s future

Answer 54

Nielson Ratings

Question 55

Nielson Ratings measures

Answer 55

How many people watched a particular show in a particular time slot What % of households with a tv watched show x How show x is rated amongst other shows aired that week

Question 56

The _______ the rating, the ______ the cost | of advertising, and the _______ the revenue

Answer 56

higher