Radio

Question 1

The first electronic mass medium

Answer 1

radio

Question 2

1st _________ broadcast

Answer 2

experimental

Question 3

first experimental broadcast aired in

Answer 3

1910

Question 4

Helped with the broadcast

Answer 4

U.S. inventor Lee DeForest

Question 5

1st non-experimental public program aired on

Answer 5

Nov. 2, 1920

Question 6

first non-experimental aired on this radio station

Answer 6

Radio station KDKA Pittsburgh

Question 7

issues

Answer 7

Required headphones; limited to 1 listener at a time

Poor reception, static

Programs few and infrequent

Question 8

____ years after 1st broadcast, ____ million radios in

the U.S.

Answer 8

2, 1.5

Question 9

More than _____ broadcast stations during growth of radio

Answer 9

More than 500 broadcast stations

Question 10

now known as a network:

1st linking of radio stations

Answer 10

chain

Question 11

chain made on

Answer 11

Jan., 1923

Question 12

Broadcast ______ in NY and Boston simultaneously

Answer 12

concert

Question 13

Impact on Culture

Answer 13

Brought music (popular and classical) to
thousands who had no access to live music

Created national interest in sports

Helped create national heroes out of sports stars

Gave rise to fans who knew all about nationally
famous teams

Question 14

Entertainers agreed to perform on radio because of the

_______ it generated

Answer 14

publicity

Question 15

As early as 1922, members of this group demanded to be paid

for the right to air their music

Answer 15

American society of composers, authors, & publishers

Question 16

Paid by stations – ranged from $100’s to $1,000’s

Answer 16

Annual fees

Question 17

ad time

Answer 17

1st radio commercial – long announcement by an apt.

complex in NY for $50

Question 18

stations that aired ads

Answer 18

toll stations

Question 19

Rapid growth of radio caused some problems:

Answer 19

Frequencies overlapped

Interference from competing stations

Gov’t regulation was needed to keep order

Question 20

(Sec. of Commerce in 1922) played
major role in developing radio system controlled by
business yet closely watched by gov’t

Answer 20

Herbert Hoover

Question 21

Radio Act of 1927

Answer 21

Created the Federal Radio Commission (FRC)

Developed as a result of Hoover’s efforts

1934, FRC replaced by FCC

Question 22

Federal Communications

Commission (FCC)

Answer 22

Licenses radio stations

Controls many of the technical aspects of
broadcasting

Question 23

FCC controls these techincal aspects

Answer 23

Transmitter power

Wavelength

Antenna height

Question 24

After WW II, radio resembled today’s television

in several ways:

Answer 24

People listened to specific programs

Radio dominated by 3 major networks

Growth of tv and increasing # of radio stations
changed nature of radio, and various programming
formats developed

Question 25

With so many stations available, it was no longer possible for ___ station to deliver to a large enough audience to make a network profitable

Answer 25

1

Question 26

Not enough ______ $ to go around

Answer 26

advertising

Question 27

______/________ $ being spent on television

Answer 27

Energy/development

Question 28

Radio lost network-supplied programs and | became ____ medium

Answer 28

local

Question 29

Local Stations

Answer 29

Turned to phonograph records Disc jockeys Broadcasts of “rip and read” news items

Question 30

Inexpensive programs that would attract | advertisers

Answer 30

Talk shows Sports broadcasts All news

Question 31

Carefully selecting music to attract a certain segment of the population to deliver to advertisers

Answer 31

narrowcasting

Question 32

The introduction of __ Radio brought revenues | to an all-time high

Answer 32

FM

Question 33

FCC decided AM stations that owned FM outlets should not be allowed to broadcast the ___ ____ on both stations all the time

Answer 33

same signal

Question 34

Limits placed on the amount of ____ an AM station could simulcast – created demand for new type of programming different than ____ ___ filled this programming void

Answer 34

time, AM, FM

Question 35

FM was a fourm for this type of music

Answer 35

Rock and Roll

Question 36

1970s

Answer 36

practically overwhelmed AM

Question 37

1980s

Answer 37

explosion of specialized program | formats

Question 38

Trend of ________ continued through | 1990’s and is still the case today

Answer 38

narrowly targeting people with | particular taste in music

Question 39

Developed in the 1990’s, ______ _____ has | become increasingly popular

Answer 39

satellite radio

Question 40

received permission from the FCC to launch satellites and blanket the nation with digital radio programming

Answer 40

Privately held companies

Question 41

are sent via satellite to any | radio with proper receivers

Answer 41

Digital sound signals

Question 42

2 main types of satellite radios – | merged in 2009

Answer 42

Sirius and XM

Question 43

FCC cannot regulate XM content

Answer 43

as it is a paid | service

Question 44

Satellite radio does not rely on advertisers for | revenue, again, as it is

Answer 44

paid subscription

Question 45

Most stations _______-_____ (my favorite perk!)

Answer 45

commercial-free