Minority Influence

Question 1

What is minority influence?

Answer 1

Minority group of people persuading others to align themselves with their beliefs, attitudes.

Question 2

What does minority influence lead to?

Answer 2

Internalisation, changing private and public attitudes or opinions.

Question 3

What was Moscovici’s study procedure?

Answer 3

Group of 6 to view 36 coloured slides and asked to identify if blue or green, 2 confederates who consistently said slides were green 2/3rds of trial.

Question 4

What were Moscovici’s findings?

Answer 4

8.32% gave same answer as minority (wrong answers), however, when presented with an inconsistent minority this lowered to 1.25%, a control group was also made showing wrong answers 0.25%.

Question 5

What were the 3 factors to help minority influence?

Answer 5

Consistency, flexibility, commitment.

Question 6

Explain the 2 types of consistency.

Answer 6

Synchronic consistency refers to the minority all saying the same thing, diachronic consistency refers to the group saying the same thing for a long time.

Question 7

What factor in minority influence would risky/extreme behaviour or activities be?

Answer 7

Commitment, referring to the augmentation principle.