minority social influence

Question 1

what is minority social influence

Answer 1

a form of social influence which occurs when an individual or small group of people influence a larger group to change their attitude or behaviour towards an issue

Question 2

what happens as a result of minority influence

Answer 2

conversion not compliance

people will scrutinise the message which causes the level of process to be deeper and tends to outlast the group

Question 3

what are the 4 behavioural styles which causes a minority group to be more successful

Answer 3

consistency
commitment
flexibility
relevance to society

Question 4

what is consistency

Answer 4

overtime consistency in the minorities view increases the amount of interest from other people
it makes other people rethink their own views

Question 5

what is commitment

Answer 5

hard to do without appearing inflexible
suggest certainty confidence and courage in the face of a hostile majority
increases amount of interest further from majority group members - the augmentation principle

Question 6

what is flexibility

Answer 6

if seen as inflexible and uncomprimising unlikely to change views of majority
if appear flexible they are likely to seem less extreme and as reasonable and co operative
they will have a better chance of changing majority views key is not to not alienate the majority and drive them from their viewpoint

Question 7

what is relevance to society

Answer 7

society has to be ready to accept the change the minority group campaigning
eg gay marriage