social change Flashcards
(10 cards)
what is social change
the process by which society changes their beliefs and behaviours to create new social norms
how is social change completed through majority
snowball effect
perception of others
obedience of laws
how is social change completed through minority
persuasive argument under certain conditions
process of conversion
how many steps of social change are there
6
what is step 1
drawing attention to an issue
through protests, media petitions
lots of people will see it and call for change
what is step 2
cognitive conflict
makes majority question their views and shows their are other options and ways of thinking
what is step 3
consistency of position
making the same message and repeatedly getting your point across
what is step 4
the argumentation principle
if someone is willing to suffer for the cause
what is step 5
the snowball effect
change in belief starts to gain momentum
starts as minority and becomes majority
social change happens
what is step 6
social cryptomnesia
once change happens society forgets how the change occurred