Module 14 Flashcards
How to Do a Visual Analysis
- Choose a visual artifact that has meaning, purpose, or intrigue;
- Research the artifact to understand its context;
- Evaluate the rhetorical devices the artifact uses to affect an audience;
- Examine the design principles the artifact employs.
Visual Analysis Essays
- Written for Art History, History or English courses.
- Describe the image and discuss how the way it is put together (the composition).
- Analyze the meaning of the image for the artist.
- Historical meaning of the image.
- Effectiveness of the image for today.
All images project ideas or claims. Advertisements generally make these claims openly and even tell you the claim in the text. Works of art may be more subtle but they usually are also trying to get the viewer to believe something.
Visual Analysis
How can you analyze visual images? You look at:
- the purpose of the artist
- the audience
- the way the image was composed and
- the historical context when it was produced and
- when it is viewed.
Sample Outline of Visual Analysis Essay
- Introduction: Tell the basic facts about the art (see citing your image). Get the reader interested in the image by using one of the following methods:
- Describe the image vividly so the reader can see it.
- Tell about how the image was created.
- Explain the purpose of the artist.
- Give interesting facts about the art or artist.
- Talk about a controversy or misunderstanding about the art.
In order to conduct a proper visual rhetoric analysis, follow these steps:
- Write down absolutely everything you see in the ad. …
- Determine the importance of the objects and pictures. …
- Consider the message. …
- Determine who the audience is – the rules of visual rhetoric can be changed based on who the author is speaking to.
plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.
Social media
the ways in which we connected and how many people we reached were limited. We depended on phone calls and face-to-face interactions to strengthen relationships.
Before social media
Email, instant messaging, websites, blogs, text messaging, voicemail and video messaging are a few examples of
electronic communication in business
is a common communication method for sharing information with businesses.
offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers.
Social media
Benefits of social media for brand building
- Increase brand awareness
- Humanize your brand
- Establish your brand as a thought leader
- Stay top of mind
Benefits of social media for growth
- Increase website traffic
- Boost sales
- Partner with influencers
Benefits of social media for content creation and distribution
- Promote content
- Go viral
Source content
There are six key ways businesses can source content on social media:
- Source ideas
- Source material for posts
- Reputation management
- Crisis communication
- Customer and audience engagement.
- Customer service and customer support.
