Module 16

Question 1

There are now many social media avenues by which technical writers could use to provide the information required by their target audience.

Answer 1

Social media for technical writers

Question 2

Documentation Debate

Answer 2

Should paper documentation still be provided alongside social media channels?

Question 3

Are readers more likely to consume documentation electronically or on paper?

Answer 3

Electronically, especially on devices like Kindle, iPad, iPhone, Android, Nook, blogs, webinars, and podcasts.

Question 4

Quick access to information, perform searches, send comments and questions anytime, anywhere

Answer 4

Accessibility advantage

Question 5

Links such as tweets for immediate responses from Subject Matter Experts

Answer 5

Communication with SME’s

Question 6

Keeping stakeholders informed about critical situations, new knowledge, and events

Answer 6

Stakeholder Engagement

Question 7

Not all information can be shared on social media, especially confidential data

Answer 7

Confidentiality concerns

Question 8

Each organization must decide which documents can be shared online and which should remain in paper or elsewhere

Answer 8

Organizations decisions

Question 9

Social media facilitates easier accessibility to SMEs, users, and upper management

Answer 9

Technical Writers’ Benefit

Question 10

Quick communication with customer service via text or tweet for problem resolution

Answer 10

Customer service

Question 11

Positive interaction on social media adds to the credibility of the organization and its products.

Answer 11

Credibility and support

Question 12

changes traditional technical communication by turning a passive, reading audience into active, contributing participants.

Answer 12

Social media

Question 13

7 Social Media Content Writing Tips

Answer 13

1. Do your research
2. Speak their language
3. Develop your voice
4. Be positive
5. Keep it short and simple
6. Use images and videos
7. Add a call to action
8. Increase your success with these social media content writing

Question 14

If you want your audience to notice and engage with your social posts, you need to make them highly relevant to your target group.

Answer 14

Do your research

Question 15

Take your research further and learn what language your ideal clients use to communicate their needs or challenges.

Answer 15

Speak their language

Question 16

Although you should write social media posts in the language of your target audience, the overall message should be written in your own voice.

Answer 16

Develop your voice

Question 17

This doesn’t mean every post needs to be happy - there’s a huge difference between positive and happy.

Answer 17

Be positive

Question 18

People value their time. If you want your audience to give you their attention, you need to show that you value their time also.

Answer 18

Keep it short and simple

Question 19

Great ways to keep it short and simple

Answer 19

• Making your content and posts easy to read by writing at an eighth-grade reading level
• Using headings, bullets and lists where possible to make your content or posts easier to scan
• Keeping paragraphs to only two or three sentences
• Being as succinct as possible when writing on your topic

Question 20

Visual content is more engaging, and can often tell the story quicker and more succinctly than words alone.

Answer 20

Use images and videos

Question 21

At the end of your content or social posts, consider prompting your audience with what you action you’d like them to take next by including

Answer 21

Add call to action

Question 22

CTAs come in different forms and have different purposes. For example, you can motivate your audience to take actions with these CTAs:

Answer 22

• Ask them to like or share your social media posts
• Ask a question they can answer in the comments
• Direct them to another piece of content
• Send them to a landing page
• Direct them to your website
• Get them to subscribe to your newsletter
• Ask them to connect with you on other social media channels

Question 23

The competition for your audience’s time and attention can be fierce.

Answer 23

Increase your success with these social media content writing

Question 24

Biggest Challenges of Social Media Management

Answer 24

1. Finding time for everything. …
2. Creating fresh and meaningful content for each audience. …
3. Getting executive or client approval. …
4. Having great ideas but a lack of resources. …
5. Switching up the voice and tone for different channels. …
6. Simply developing a strong and distinct voice.

Question 25

Biggest Social Media Marketing Challenges

Answer 25

1. Lack of sufficient time to discover and create interesting content 2. Targeting the right platforms and audience for maximum engagement 3. Originality and lack of design resources 4. Ensuring right sizes for social media graphics 5. Keeping up with the ever-changing world of social media 6. Adopting a unique platform-specific approach 7. Aligning social media strategies throughout different departments 8. Staying up-to-date with latest trends on a daily basis 9. Balancing the daily tasks 10. Sorting across the most engaging content 11. Getting to know your audience 12. Limited social media budget 13. Keeping up with the unwritten rules 14. ROI on social media 15. Scaling up the social media efforts 16. Developing an effective social media strategy 17. Dilemma of choosing between quality and quantity 18. Managing and growing your community Tweaking the strategy for each social media platform 19. Staying inspired, optimistic and consistently creating and executing strategies 20. Lack of details from clients 21. No proper funnel set

Question 26

Social media is its own monster that needs care and attention to serve you in the way you intend (with the right strategy, of course).

Answer 26

2. Targeting the right platforms and audience for maximum engagement

Question 27

One of the most challenging parts of social media management is coming up with new content ideas to stand out in the sea of sameness.

Answer 27

3. Originality and lack of design resources

Question 28

Honestly, I think the biggest challenge I face right now is creating content that fits all social networks.

Answer 28

4. Ensuring right sizes for social media graphics

Question 29

Probably the biggest challenge that I experience as a social media manager is keeping up with the latest updates of each social media platform because each update would impact our social media process.

Answer 29

5. Keeping up with the ever-changing world of social media

Question 30

There are many challenges to daily social media management, but so many of them can be bundled together under the problem of creating meaningful content that ignites a spark with audiences across various social platforms.

Answer 30

6. Adopting a unique platform-specific approach

Question 31

Another problem for any social media manager is getting other areas of the company to share what is happening in their business.

Answer 31

7. Aligning social media strategies throughout different departments

Question 32

Social media is continually changing, so one of the biggest challenges can be staying up to date with everything daily.

Answer 32

8. Staying up-to-date with latest trends on a daily basis

Question 33

As a social media manager, one of the biggest problems we face is balancing #allthethings that need to get done in a day.

Answer 33

9. Balancing the daily tasks

Question 34

Sorting across the most engaging content which can be scheduled for the social media pages is the big challenge for Social media managers today.

Answer 34

10 Sorting across the most engaging content

Question 35

While social media managers have metrics for engagement, too often that extends only to company posts.

Answer 35

11. Getting to know your audience

Question 36

I believe that there are many challenges a social media manager faces in their day-to-day operations.

Answer 36

12. Limited social media budget

Question 37

I would say that keeping up with the rules, especially the unwritten rules, is the biggest challenge.

Answer 37

13. Keeping up with the unwritten rules