More Social Psychology Vocab Flashcards
(7 cards)
1
Q
Social Cognition
A
How we understand and think about the world
2
Q
Schemas
A
How the mind organizes and interprets info, impacts our perceptions
3
Q
Stereotypes
A
Generalized beliefs about a social group
*Prejudice (negative attitude) vs discrimination (negative behavior)
4
Q
Heuristics
A
Mental shortcuts that simplify decision making
5
Q
Availability heuristics
A
Easy to remember = More frequent/probable
6
Q
Representative heuristics
A
Judging based on how similar one is to a prototype or sterotype in your mind
7
Q
Primacy Effect
A
Tendency to recall information first in a series better than later
