Neuroscience- biological contemporary debate

Question 1

Wilson et al. (2008)

Answer 1

• neuroscience in advertisement and marketing techniques
• sees it as unethical
• manipulates peoples behavior
• questions free will (makes the decision to buy the product for them)
• has access to our own internal thoughts

Question 2

Berns and mores (2012)

Answer 2

• neuroscience in advertisement and marketing techniques
• ethical
• positive economic implications
• measures factors which motivate individuals
• activates their brain pleasure, more likely to make sales

Question 3

Transdirectional direct durrent stimulation- ethical

Answer 3

• enhancement of neurological function
• ethical
• involves the passing of electrical current across specific regions of the brain
• improve abilities, academic performance
• lead to improvements in problem solving, mathematics, language, memory and attention
• reduce depression and anxiety

Question 4

Transdirectional direct durrent stimulation- unethical

Answer 4

• developed by poorly qualified clinitions
• no training required- are people using it efficiently
• unknown consequences of when used incorrectly- brain damage/fatal

Question 5

Crick and kock 1989

Answer 5

• understanding consciousness
• There is a bundle of neurons known as the claustrum located in the center of the brain (regulator of consciousness)

Question 6

Koubesissi et al.- case study- explain

Answer 6

• 54 year old women
• suffered with epilepsy
• brain was electrode tested in different areas
• when it was near the claustrum, she didn’t respond to anything

Question 7

Koubesissi et al.- ethical

Answer 7

• helps families make difficult decisions about those who are vegetative or in a coma
• economically beneficial- free up beds and provides dones

Question 8

Koubesissi et al.- unethical

Answer 8

• very unique case
• cant be generalized
• using this for awareness judgments is very dangerous
• life or death situation- more evidence needed
• Who has the right to take away care to a patient who has lost consciousness

Question 9

What are the 3 main topics within this debate?

Answer 9

• understanding consciousness
• advertisement and marketing techniques
• neurological function

Question 10

Key figures/ points for neurological function

Answer 10

• Transdirectional direct durrent stimulation and it positives and negatives

Question 11

Transdirectional direct durrent stimulation ethical/unethical

Answer 11

both

Question 12

Key figures/ points for advertising and marketing techniques

Answer 12

• Wilson et al 2008
• berns and mores 2012

Question 13

Berns and mores 2012- unethical/ethical

Answer 13

ethical

Question 14

wilson et al 2008

Answer 14

unethical

Question 15

Key figures/ points for understanding conciousness

Answer 15

• crick and koch
• koubeissi et al

Question 16

koubeissi et al ethical/unethical

Answer 16

both

Question 17

what is neuroscience

Answer 17

the study of the brain and nervous system and how different areas of the brain have different functions which contribute to our behaviour