nnn Flashcards
(9 cards)
What was a key challenge faced by Out2Bounds during its internationalisation plan?
Navigating cultural complexities
Serving clients and working with interns from 15 different nationalities requires high levels of cultural sensitivity.
What is required when serving clients from different nationalities?
High levels of cultural sensitivity, flexible communication styles, and adaptive service delivery
Expectations can differ drastically between clients from different cultures.
How did Out2Bounds address cultural challenges in its internationalisation?
By building a multicultural team and developing global mindsets embedded in its values
This approach helps navigate the diverse expectations of clients.
What major operational shift did Out2Bounds experience?
Transition following its acquisition by MarketStar
This transition introduced complexities such as corporate governance and strategic alignment.
What complexities arose from Out2Bounds being acquired by a multinational company?
Corporate governance, strategic alignment, and a change in corporate culture
The shift in decision-making approaches was also significant.
What did the transition demand in terms of decision-making?
A shift to more formalized systems and an understanding of new power dynamics
These dynamics were not present in the founder-led company.
What risk was associated with the acquisition of Out2Bounds?
The risk of diluting the entrepreneurial culture
This culture had been key to the firm’s early success.
Fill in the blank: The transition from a lean, entrepreneurial startup to a global service provider required a massive amount of _______.
[adaptability]
True or False: Out2Bounds’s acquisition by MarketStar simplified its corporate governance.
False