Out2Bounds Internationalisation Flashcards
(9 cards)
Why was Out2Bound founded
Focused on helping technology companies grow B2B pipelines, it had a global mindset from the start
What strategy is prevalent in their expansion
The company took a strategic expansion plan through measured, evidence based strategies and over a 5 year period, the company grew from Bulgaria to CEE to WE to the US and eventually Asia.
What was the first phase of expansion ?
Out2Bound first expanded into CEE countries as they were geographically and culturally close to Bulgaria
Why was CEE the first phase of expansion ?
It allowed for a refinement of service offerings and helped build international operational confidence.
What was their second phase of expansion ?
From CEE the company moved further afield, demonstrating a structured and experimental approach to global expansion
What efforts did they engage in switzerland and romania
They tried out “A week in town” campaign where they engaged in client outreach, events and went into meetings to test out the waters in these countries without making a full commitment
What techniques were used in the Netherlands and Germany
They leveraged digital outreach tactics, using online channels to drum up client leads before committing to a physcial presence
What was their entry technique into the US and Canada
They engaged in entrepreneurial programmes and attended confrences that helped create exposure in these advanced markets without fully committing
What was another of the firms notable internationalisation strategies
Cultural agility, as they hired interns from over 15 different nationalities, the did this by collabing with universities around the world. This allowed for the company to operate with insights into local business culture, language and client expectations which provided valuable knowledge to help understand the global business landscape
