Out2Bound Introduction Flashcards
(5 cards)
1
Q
Where is Out2Bound from
A
Bulgaria
2
Q
Who is the founder of Out2Bound
A
Theo Shikov, now VP of MarketStar Bulgaria
3
Q
What was explained in the guest lecture
A
-Internationalisation journey
-Strategic market entry
-Cultural adaptability
-Lean operations
and how they liked to IB theories
4
Q
What will this essay explore ?
A
-The companies internationalisation strategy and how that links to relevant theories
-Uppsala model
-Network theory
-Born global approach
5
Q
Moreover this essay explores ?
A
Investigates further how partnerships, hands on learning and the eventual acquisition by MarketStar led to successful global expansion. Finally it provides critical analysis of the wider implications and challenges that come with internationalisation
