nudge theory Flashcards
(5 cards)
1
Q
aim of nudge theory
A
persuade to make the right decision without them realising
make sensible choices
2
Q
nudge theory guidelines
A
transparent and honest
not misleading
for good reason
3
Q
walking meeting advantages and disadvantages
A
promote healthy
disability
look after children
weather
4
Q
nudge theory advantages
A
encourage better habits
increased customer engagement
cheap
5
Q
nudge theory disadvantages
A
potential manipulation
backfire/unintended consequences
not easy
