Part 1 (1): Utility Rating Guidelines Flashcards
To pass the theoretical part of the search engine evaluator exam for Leapforce.
query
the word(s), number(s), and/or symbol(s) that a user types in the search box of a search engine
user
a person why types queries into a search engine when looking for information
user intent
goal of the user
locale
the language and location for the task
task location
represented by 2-letter country code
user location
provides information about where the user is located; usually a city
SERP
Search Engine Results Page; the page a search engine shows after a user enters a query in the search box; made up of result blocks
result block
title; URL; snippet
LP
Landing Page; page you see after you click the title link in the result block
“result”
refers to the result block and the landing page
purpose of search quality rating
evaluate search engine quality around the world; improved results for users in their specific language and locale
raters
must represent the user
don’t use add-ons or extensions that
interfere with the user experience of the page
don’t use ad blocking extensions that
block ads for Block Utility rating or Page Quality rating… unless instructed to do so
safe file formats with antivirus software in place
.txt (text file) .ppt or .pptx (Microsoft PowerPoint) .doc or .docx (Microsoft Word) .xls or .xlsx (Microsoft Excel) .pdf (PDF files)
